Role Description:
Zinforo & Anti-ínfectives launch brands CBL Jr. will be report to the Hospital Marketing Lead in Spain and will be responsible for the design of brand strategy & operational plan to ensure the achievement of the objectives of the business area.
This role offers an exciting opportunity to join the Hospital Therapeutic Area supporting to grow and expand business.
Title: Zinforo & AI LB_CBL Jr. (Hospital Therapeutic Area)
KEY ACCOUNTABILITIES:
Finance
- Accountable for the planning, spending & controlling of budgets of their projects, developing regular forecast updates to aid financial planning.
- Develop analysis to manage competitors’ evolution and impact on the reference market.
Business Strategy
- Co-lead large XFT team for Zinforo® and develop the operational plan.
- Support on the execution of Anti-Infectives Portfolio plan.
- Steers the development and implementation of best-in-class customer strategies that meet business needs in the country.
- Lead MKT materials, accountable for GMCA with “Mkt owner” role.
- Lead Congresses and meetings key messages and tactical plan.
- Supplement core programs with additional activities required as necessary to meet customer needs and drive growth.
Customer facing
- Coordinate plan with customer facing colleagues including sales, medical, MSLs, Access, KAMs, Health Solution Partners
- Deep understanding of the local customer marketplace.
- Ability to refine activities based on customer insights collection and market challenges understanding.
Culture- Leadership of activities across functions (medical, sales, and access), where collaboration is needed to achieve success.
- Ensure compliance with all regulations, codes of practice, and SOPs across all marketing plans and activities.- Actively support a positive team culture.
Skills, Knowledge, Qualifications, Experience
- University degree (preferred scientific and marketing background)
- +3 years of marketing experience, and anti-infective expertise will be valuable.
- Deep knowledge of the local pharmaceutical market and healthcare environment.
- Strong strategic mindset, analytic and business acumen, and always patient-first mindset.
- Ability to develop a customer value proposition and messaging to drive brand revenues.
- Proven ability to facilitate open discussion and debate amongst key stakeholders and build internal and external relationships through partnering, anticipating needs, and fulfilling expectations.
- Strong interpersonal skills required as well as excellent communication and presentation skills.
- Must have excellent organizational skills and ability to manage multiple projects in a fast-paced environment.
- Proactivity and positive “Can do attitude” with self-motivation, energy and drive owning the Pfizer values.
- High English level
LI-PFE
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, versátil workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Marketing and Market Research