Freelance Fractional CPO
Location: Barcelona Office
Carts Guru is looking for a talented Product Manager
Carts Guru is the all-in-one marketing automation software designed specifically for e-commerce stores. With Carts Guru, e-merchants can combine the power of email. SMS and Facebook Messenger into cohesive campaigns, maximizing ROI and driving revenue for e-merchants.
Carts Guru was founded in 2017 in Barcelona and is now a growing scale-up with customers in France, Spain, USA, and many other places across the world.
The Role
As a Fractional Chief Product Officer, you will own and drive the product vision and strategy, ensuring that our roadmap aligns with customer needs and business objectives. You’ll lead discovery and development initiatives and collaborate closely with leadership and stakeholders across the organization. This is a strategic yet hands-on role, ideal for a product leader who thrives in high-impact environments and can balance long-term direction with short-term execution.
Your responsabilities:
* Define and own the overall product strategy, ensuring alignment with Carts Guru’s business goals and customer needs.
* Oversee product discovery processes, including user research, data analysis, and market benchmarking.
* Prioritize and manage the product roadmap in JIRA, collaborating with stakeholders to identify high-impact initiatives.
* Guide the team in writing effective user stories, shaping backlog priorities, and leading sprint planning and agile ceremonies.
* Ensure tight collaboration between Product, Engineering, Design, Sales, Marketing, and Customer Support.
* Drive go-to-market strategies and ensure readiness across teams through documentation, training, and launch support.
* Manage external design partners and key third-party integrations (e.g. Twilio, Vonage, CMS, Unlayer).
* Measure and optimize product performance, using tools like Hubspot and Fullstory to identify areas for improvement.
* Represent the product function in leadership discussions and help shape the company’s broader strategic direction.
Who you are?
* 7+ years of product leadership experience in SaaS, ideally with e-commerce or martech products.
* Proven success defining and executing product strategies that drive business impact.
* Strong understanding of agile methodologies, team management, and product delivery cycles.
* Excellent analytical and discovery skills — able to turn insights into action.
* Confident communicator and cross-functional leader; you align teams and get buy-in at every level.
* Experience managing third-party tools, vendors, and external partnerships.
* Comfortable working at both strategic and tactical levels — from high-level planning to hands-on problem-solving.
* Based in or willing to travel to Barcelona regularly (
About the Team:
Each person has a great impact, and we’re still defining processes. This means a great opportunity to have a meaningful impact and contribute to the bottom line of the company. Our company culture promotes an environment for inclusion, innovation, mutual respect, and learning from one another.