¿Dónde vas a trabajar?
No deje pasar esta oportunidad, inscríbase rápidamente si su experiencia y habilidades coinciden con lo que se indica en la siguiente descripción.
The employer is a medium-sized company operating in the FMCG industry (food). They are committed to delivering high-quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.
¿Qué harás en tu nuevo puesto?
- Develop and implement category strategies tailored to the OOH (Out-of-Home) channel.
- Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
- Define growth drivers and priority platforms within the OOH channel
- Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
- Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
- Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
- Look for new product development opportunities working together the Global teams.
- Segment OOH customers and design tailored activation plans-aligned with the principle that OOH is not one‑size‑fits‑all.
- Generate selling stories, opportunity assessments, and category arguments for customers.
- Build activation plans that improve visibility and rotation.
- Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
- Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
- Ensure execution consistency with global brand guidelines and OOH communication frameworks.
- Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
- Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
- Strong ability to analyze market, channel and customer dynamics in the OOH environment.
- Capability to translate data and insights into clear category strategies and growth plans.
- Solid understanding of commercial KPIs and P&L drivers.
- Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
- Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
- Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
- Solid experience in trade stories, category projects and joint business planning with customers.
- Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
- Strong operational rigor combined with creativity in activation design
¿A quién buscamos (H/M/D)?
A successful Category & Trade OOH Channel should have:
- Entrepreneurial, proactive and growth‑oriented mindset
- Excellent cross‑functional collaboration skills, and ability to influence without direct authority
- Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
- Agility, ability to integrate change in a dynamic environment
- Embody Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
- High level of comfort with numbers and performance tracking
- Proficiency in Microsoft Office applications, including Excel & Power point
- Fluent in English, both written and spoken
- Experience with wholesalers, foodservice or OOH customers is needed
¿Cuáles son tus beneficios?
- Competitive salary range.
- Performance-based bonus of 8%.
- Opportunities for professional development and career growth.
- Work in an established and respected company in the FMCG industry. xpzdshu
- Located in Madrid, offering a vibrant and well-connected work environment.