For the Head of Iberia role we are looking for an experienced and results-oriented Manager to lead and grow our business in Iberia, made of 1) a Distributor Model for our Branded Business (Wilkinson Sword, Hawaiian Tropic, Bulldog) and 2) a direct management of our Private Label business partnering with Iberia customers. This role is critical in driving market share, revenue growth, and brand visibility by managing and optimizing distributor and customers relationships and overall Go To Market strategy.
The ideal candidate will be a strategic thinker with strong leadership capabilities, a deep understanding of the Iberia markets, and a proven track record in managing distributor networks and Key Accounts.
Universal Accountabilities
Distributor Management
Lead a Business Development Manager in nurturing strong relationships with existing distributors.
Identify, evaluate, and onboard new distributors to enhance market coverage and capabilities.
Serve as the main point of contact for distributors, offering strategic guidance, performance support, and issue resolution.
Customer Management
Lead a Key Account Manager in charge of Private Label business with Spanish and Portuguese customers
Collaborate with the Edgewell Custom Brand team in developing projects and activities for the Private Label business.
Strategic Market Planning
Develop and implement a strategic business plan for Spain and Portugal, aligning with Edgewell’s objectives.
Analyse market trends, competitor activities, and customer behaviours to identify growth opportunities.
Create tailored strategies to optimize distributor performance and achieve market penetration.
Sales and Revenue Growth
Define and monitor sales targets for distributors, ensuring alignment with company objectives.
Collaborate with distributors to develop and execute Joint Business Plan with marketing campaigns and sales initiatives.
Drive execution of product launches, promotions, and category development strategies across the Region
Directly manage Mercadona for Branded & Private Label products.
Performance Monitoring and Support
Conduct regular performance reviews with distributors to track progress against KPIs and identify improvement areas.
Provide training and tools to empower distributors to deliver on Edgewell’s brand promise.
Leverage data analytics to measure performance, optimize efforts, and report actionable insights.
Cross Functional Collaboration
Work closely with internal teams (marketing, sales, supply chain, finance) in Iberia, Italy and EU to ensure seamless plans execution.
Act as a local market expert, providing insights to inform regional strategies and decision-making.
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