Publicada el 19 junio
Misión del puesto
Job Title: Performance Creative Strategist
Full-time: English: Our client is a fast-growing DTC apparel brand based in the US, looking for a highly strategic and data-driven Performance Creative Strategist to own and scale the creative engine behind paid media growth. This is a high-impact role working closely with marketing leadership, creative teams, and paid media operations to drive performance across multiple product categories and advertising channels.
Own the paid creative strategy across Meta, TikTok, Google, and other acquisition channels
Build and manage a high-performing ad creative system and testing framework
Analyze ad performance metrics including CPA, ROAS, CAC, MER, hook rate, hold rate, CPM, and AOV
Lead weekly creative strategy meetings and performance reviews
Brief video editors, graphic designers, and content creators based on performance insights
Manage creative testing pipelines, ad fatigue planning, and scaling decisions
Collaborate closely with marketing leadership and paid media teams on daily optimization decisions
Support founder-led content production and performance-focused creative execution
3–5+ years of experience managing paid creative strategy for a high-growth DTC or eCommerce brand
~ Strong understanding of performance marketing metrics and paid media optimization
~ Experience building creative testing systems, ad frameworks, and performance reporting structures
~ Experience working with multi-category brands and audience segmentation
~ Proficiency with CapCut and performance analytics platforms like Triple Whale, Northbeam, Motion, or similar
~ Comfortable directing creator content and founder-led performance creative
~ Experience in beauty, haircare, fashion, accessories, or lifestyle consumer brands
Experience managing high-volume creative testing environments
