Company Description
At A88Lab., we help B2B SaaS and tech companies win their category with Go-To-Market (GTM) and Demand Generation programs that actually drive pipeline. That means clear positioning + the right channels + execution that doesn't waste months.
We're hiring a Senior Performance Marketing Manager to own paid media across our B2B SaaS clients.
Not someone who manages ads.
Someone who manages CAC and pipeline.
You'll define strategy, execute across LinkedIn, Google, Reddit and other relevant channels, and be fully accountable for performance.
What You'll Own:
* Paid strategy across multiple SaaS accounts
* Budget allocation tied to CAC and pipeline impact
* Testing roadmaps and scaling decisions
* CRM + attribution alignment
* Revenue-focused reporting (cost per opportunity, pipeline $, CAC)
* Direct communication with founders and marketing leads
You'll manage multiple clients and own performance end-to-end.
2027 Mindset Required
Performance marketing has changed.
We expect you to:
* Integrate AI into campaign research, testing, and creative iteration
* Build prompt systems and structured experimentation frameworks
* Automate reporting and optimization workflows
* Reduce manual work through systems
* Document processes so wins become repeatable
AI is not optional here. It's part of how we operate.
What We'Re Looking For
* 5+ years in paid media (B2B SaaS preferred)
* Strong hands-on experience with LinkedIn & Google Ads
* Clear understanding of long B2B sales cycles
* Experience connecting paid performance to CRM + revenue
* Ownership mindset — you treat client budgets like your own
Bonus if you've built internal systems, automations, or worked closely with SaaS founders.
We work as an extension of our clients' teams.
If you want to run paid like a revenue engine, not an ad account, let's talk.
Work setup
* Remote work
* Partner opportunity for the right person (based on performance + long-term fit)