We are Semrush, a global Tech company developing our own product – a platform for digital marketers.
Are you ready to be a part of it? This is your chance! We’re hiring for Senior Product Marketing Manager (Datos Team).
Tasks in the role
* Develop and execute comprehensive GTM plans for new product launches and feature updates
* Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights
* Conduct market research and competitive analysis to inform product strategy and GTM initiatives
* Be the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager
* Analyze GTM performance metrics and provide actionable insights to optimize future initiatives
* Lead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectives
* Collaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processes
* Monitor and analyze market trends and customer feedback to identify opportunities for GTM optimization
* Work closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategy
* Work independently and proactively to drive projects to completion
* Proactively identify and resolve cross-functional communication and process bottlenecks
* Mentor and guide other team members, fostering a culture of collaboration and continuous improvement
* Build and maintain strong relationships with key stakeholders across the organization
Who we are looking for
* Bachelor's degree in Marketing, Business, or a related field
* Proven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environment
* Strong understanding of product lifecycle management and GTM best practices
* Excellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!
* Proficiency in project management tools (e.g., ClickUp, Jira)
* Strong analytical and problem-solving skills
* Ability to work independently and thrive in a fast-paced, remote, and dynamic environment
* Experience in creating and implementing internal processes
* Ideally based in Europe / CET or ET time zones
A bit about the team
Datos, a Semrush Company, is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to desktop and mobile browsing behavior data for tens of millions of users worldwide, packaged into easy-to-understand data products. Our mission is to provide trustworthy clickstream data driven by tangible results. Founded in 2019, with offices in New York City (HQ), Spain, and Germany.
Benefits
* Unlimited PTO
* Flexi Benefit for hobbies
* Employee Support Program
* Financial aid for family loss
* Employee Resource Groups
* Meals, snacks, and drinks at the office
* Team building activities
* Training, courses, conferences
* Gifts for employees
About Semrush
Semrush is a leading SaaS platform for online visibility management, enabling global businesses to optimize search engine, PPC, content, social media, and competitive research campaigns with measurable results. With 16 years of development, numerous awards, and a public listing on the NYSE, we serve over 10 million users worldwide with a team of over 1,700 employees. We are committed to diversity, equity, and inclusion, welcoming applicants from all backgrounds.
We look forward to welcoming our new colleague!
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