Fluidra is a global leader in the pool and wellness industry About us: We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose:
to turn water into a better world.
Today, we operate in more
47 countries
through our own subsidiaries. We have over
135 sales branches
and
35 production centers
around the world, as well as strategically located logistics hubs that support both our production and distribution centers.
The position:
We are seeking a
strategic and hands‑on Product Marketing Manager
to lead the
marketing activities for our Heating & Pool Covers categories & Automation
in the pool industry.
This role will support our commercial strategy in key
international regions (including DACH)and ensure alignment between product positioning, sales enablement, and market competitiveness. You will work cross‑functionally with Global Product managers, Sales & local marketing teams, and Global Digital team to develop the business & drive growth.
Main accountabilities:
Your role will cover two main areas: Product Marketing & Strategy andGo-to-Market.
Product Marketing & Strategy
Analyze and monitor market trends, competitor products, and pricing strategies
across target regions. Build a good understanding of the market focused on:
Consumer purchase and usage behavior.
Competition knowledge.
Trends inside and outside our industry
Requests from commercial companies.
Identify product needs and opportunities to
maintain and grow a competitive portfolio.
Develop & manage the product roadmap for the categories in coordination with the Integral Product Management Team. Collaborate closely with Local sales teams (commercial companies/countries) to collect feedback and define market‑fit actions.
Define and update positioning and pricing strategies
in collaboration with Revenue Growth Management Team & local sales teams.
Support the
implementation of new products
into the market, including product roll‑out plans and go‑to‑market coordination.
Control the complexity of the Portfolio
(SKU rationalization) and inventory levels.
Support the forecasting activities
providing a view of the market trends and competitive situation.
Go-to-Market
Recommend, create and update
sales-oriented documents
such as benchmark tables, sales pitch, range recap.
Provide guidelines
and support Marcom Manager and Training team for execution of B2B and B2C
communication materials, such as:
Annual catalogs
Product visuals
Product leaflets and brochures
Videos
Coordinate content update in new tools (PIM, Brand websites, …).
Monitor user’s satisfaction via available tools (reviews platform, social media, sales feedback…)
Design and deliver training programs
for sales teams, distributors, and partners to drive product adoption and technical understanding.
Develop sales enablement materials
(presentations, brochures, technical sheets, videos) to support product launches and campaigns.
Understand the
B2C, B2B2C & D2C
dynamics to define the best strategy for the category.
What we expect from you:
Degree in Engineering, Business Administration, or Economics, ideally with a
specialization in Marketing or Business Strategy.
Strong
strategic thinking,
analytical, and cross‑functional leadership skills.
Able to
exchange and work as a team with R&D; and Factories’ teams
as part of product development process
Knowledgeable in
Excel, Power BI, PowerPoint
and experience using data‑driven insights for decision‑making.
Understanding of
e‑commerce and marketplace dynamics.
Excellent
communication and presentation skills
in English and German (written and spoken).
Willingness to
travel internationally
to engage with sales teams, partners, and industry events (around 40% of the time).
What you can expect from Fluidra:
Be part of a
global leader
in the pool and wellness sector, driving innovation and sustainability.
Join a
multicultural and collaborative team
with real opportunities for growth and impact.
Contribute to
projects that shape the future
of pool technology and customer experience.
Hybrid working model, flexible working hours, and offices located in
Sant Cugat del Vallès
(Barcelona area)
Are you ready to turn water into a better world?
At Fluidra, we promote an inclusive workplace where everyone is welcome — regardless of sex, gender, age, origin, sexual orientation, gender identity or expression, beliefs, or abilities. We believe diversity fuels innovation, teamwork, and a more sustainable future.
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