The Role
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This position will be responsible for all social media and digital channels, reporting to the Director, Marketing. The digital specialist will lead conversations around the Hydrafacial brand, engaging with consumers, clinical providers, Hydrafacial providers, influencers, Key Opinion Leaders (KOLs) and colleagues. This is to cover maternity leave until March 2027.
What you’ll do
Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
Generate organic content liaise with the Influencer agency and Sales Teams.
Track and measure Social Media Performance.
Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
Assist the Marketing team in day‑to‑day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
Explore tagged content to select shareable content & repost content to Instagram stories daily.
Use Hootsuite as a key tool in day‑to‑day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click‑through rates.
Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
Control social media expenses according to Marketing Director’s guidance and marketing budget.
Localization and translation assistance for product launches.
Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency. Liaise with the CS team to share Meta leads.
Own Exfluential content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
Google Analytics analysis and reports.
Support with the Tradeshows and Congresses as required.
Other duties as assigned.
Experience/Skills/Education
Minimum 3‑5 years of applicable experience in a social media role with a focus on customer service.
Social media savviness, experience with all major social platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok.
Expertise with website, digital campaigns and Google Analytics.
Strong understanding of digital environment (B2B‑e‑com) and lead generation.
Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
Proactive and timely responses to all incoming messages. Some weekend work expected.
Eye for engaging, shareable content with the ability to think and act quickly.
Creative and innovative mindset to implement out‑of‑the‑box campaigns.
Ability to work well in a fast‑paced, team‑oriented setting that requires a high degree of multi‑tasking, teamwork and adaptability.
Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
Excellent knowledge of MS Office and WordPress.
Fluency in English and local language a must.
Desired
Beauty or aesthetics industry experience.
Other language skills.
Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities. Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. xhfqzwm Please no phone calls or emails.
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