Direct message the job poster from iPlayTech Currently hiring for: Head of VIPHead of Retention We are a fast-growing international iGaming company operating a diverse portfolio of successful casino and betting brands across Tier 1–3 markets. Our products combine data-driven personalization, modern marketing technologies, and a strong operational engine. As we continue to scale, we are strengthening our leadership team and opening a role for a CRO (Chief Revenue Officer) who will oversee revenue growth, Retention, CRM, and VIP strategy across our brands. Responsibilities Develop and execute a unified revenue & retention strategy for all products. Drive LTV, ARPU, and overall monetization through data-driven decision-making. Lead collaboration with Product, Marketing, Analytics, Payments, and other departments. Oversee CRM and lifecycle strategies: segmentation, personalization, automation. Manage multi-channel communication (email, push, SMS, in-app, WhatsApp). Ensure delivery of core KPIs: Retention Rate, Churn, Engagement, ROI. Lead VIP segmentation, retention flows, and revenue-driving initiatives. Establish standards for high-value player management across all markets. Promotions & Loyalty Optimize loyalty programs, promotions, and bonus economics with a focus on profitability. Reduce bonus abuse while increasing player engagement and long-term value. Manage and scale CRM, Retention, and VIP teams; introduce best practices. Build efficient cross-brand processes and operational frameworks. Requirements Proven leadership experience in iGaming/Gambling/Betting (CRO, Head of Retention, Head of CRM, Head of VIP, or similar). Deep understanding of retention mechanics, player behavior, and revenue drivers. Experience managing multi-brand CRM/Retention ecosystems. Strong knowledge of CRM and analytics tools (Braze, Optimove, Emarsys, Snowflake, Power BI, etc.). Excellent analytical skills, experience with unit economics and segmentation. Background working with bonus systems, loyalty mechanics, and personalization flows. Nice to Have Experience with Tier 1–3 markets. Understanding of product analytics and A/B testing. Experience in fast-scaling multi-product environments. Fully remote full-time position (Mon–Fri, 10:00–19:00 UTC2). Paid vacation and sick leave. Holiday benefits and corporate gifts. Participation in internal training, education programs, and team-building activities. Seniority level Director Employment type Full-time Job function Business Development, Sales, and Product Management Gambling Facilities and Casinos Referrals increase your chances of interviewing at iPlayTech by 2x Get notified about new Chief Revenue Officer jobs in European Union. Amsterdam, North Holland, Netherlands 4 months ago Dublin, County Dublin, Ireland 3 months ago Antwerp, Flemish Region, Belgium 4 months ago Madrid, Community of Madrid, Spain 4 months ago Rotterdam, South Holland, Netherlands 3 months ago Frankfurt am Main, Hesse, Germany 3 months ago Bucharest, Bucharest, Romania 4 months ago Brussels, Brussels Region, Belgium 4 months ago Sevilla La Nueva, Community of Madrid, Spain 3 months ago Salamanca, Castilla and Leon, Spain 3 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr