Sales Enablement Manager Job Description
The Sales Centre of Excellence (SCOE) has a results-focused mission:
To empower our sales teams with the tools, knowledge, and strategies necessary to excel. As a member of the SCOE team, the role of the Sales Enablement Manager is to support three key areas of sales enablement:
1. The development and execution of best-in-class sales methodology and process.
2. Ensuring the methodology and process meet the needs of each area of the HBX Ecosystem.
3. The establishment, maintenance, and governance of an effective Sales Technology Stack (Techstack).
Central to the success of this role will be the ability to collaborate with the Sourcing Centre of Excellence in sales methodology & process, the central Salesforce team in optimizing the core CRM, and the regional Salesforce & Salesloft Administrators and Influencers to support and promote the use of a technology stack that drives effective behaviors and superior results for the frontline sales team.
The Sales Enablement Manager will serve as the key connection point between the Sourcing Centre of Excellence, the central Salesforce team, regional Salesforce / Salesloft Admins and Influencers, and the SCOE. This role will own the success of the Sales Enablement Platform by managing its use and leading its optimization across the communities served by SCOE. The manager will translate feedback and business priorities into platform improvements, working with Sales, Marketing, and Technology teams.
To be successful, the job holder should be comfortable working with business leaders to generate pipeline and deliver campaigns using the platform. They will also organize and drive the Cadence Committee responsible for governing the content on the platform.
Accountabilities
1. Own the Sales Engagement Platform from a functional perspective.
2. Collaborate with the Sourcing Centre of Excellence to align sales approaches between sourcing and sales teams.
3. Drive the operating rhythm with frontline users to ensure engagement, alignment, and adoption of the Orchestration Platform.
4. Implement and chair a "Cadence Council" to audit, maintain, and share best practices of Salesloft Cadences, Plays, and templates.
5. Work with marketing and product/solution teams to ensure sales Cadences have the correct support material at each stage of the sales and client development journey.
6. Collaborate with the Salesforce technical team to ensure salespeople have access to necessary training materials to operate the platform effectively.
7. Coordinate with the Salesloft Success team to resolve user issues and ensure training access.
8. Manage licensing and distribution of ancillary platforms like LinkedIn Sales Navigator.
9. Communicate the Sales Techstack Roadmap to the sales community.
10. Manage a SCOE Communication platform to share progress, updates, and key events.
11. Maintain a 'requested features library' for the Sales Techstack.
12. Establish regular review processes with the Salesforce technical team for administration tasks, data quality, and deduplication.
13. Support the SCOE Director in gathering insights and collaborating across teams to improve sales processes aligned with company goals.
Skills
* Experience in frontline sales and/or sales operations and enablement.
* Excellent organizational and program management skills.
* Intellectually curious, energetic, and innovative.
* Effective communication skills as listener, speaker, writer, and presenter.
* Ability to work within a small, results-focused team.
* Collaborative approach to initiatives and programs.
* Attention to detail and accuracy in presenting information.
* Proficiency in PowerPoint for presentations and updates.
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