Palta is a health & well-being technology company. We're guided by real passion and curiosity to transform bright ideas into worldwide products while delivering real results.
Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a high-autonomy Senior UA powerhouse to join our Paid Search Squad, dominating the Google Ads ecosystem to grow Simple's business.
Your playground: massive budgets, challenging ROAS targets, and the freedom to break things to find what works. You will own the end-to-end performance of Google inventory - crucially - pioneer our expansion into visual placements both for static and video. We need a Senior who loves to play with a complex game of creative testing, audience signals, and scaling without destroying ROAS.
If you are a seasoned UAM and If you have a proven track record of scaling other ad platforms (Meta, TikTok, etc.) and your Google Ads experience is slightly lighter - we should still talk.
What You’ll Do
* Strategic Scaling of Paid UA: Develop, execute and master your strategy to hit KPIs in current and new business branches. You are building and owning a scalable UA engine across Google, and beyond.
* Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the \"Why\"; you define the \"How\". Something blocks you? All the manager’s thoughts will be about how to solve it. No hand-holding, no micro-management - just results.
* Lead Creative Testing Frameworks: You will build and manage predictable, scalable frameworks testing of thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
* Aggressive Budget & ROAS Management: You are responsible for the dynamic allocation of budgets to maximize ROAS. You decide where the next dollar goes.
* Creative & MarTech & Growth Collaboration: You guide the creative team's focus, forecast asset delivery, write iron-clad technical requirements for the MarTech team and collaborate with the Growth team. All departments are deeply in the UA context to make UA team's work easier and more efficient.
* Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels if you feel something is wrong on the UA end. If a number changes, you’re the first to ask \"Why?\"
* Analytics Mastery (SQL & Dashboards): You are data-literate. Whether it’s vibe coding of SQL query to get a specific slice of data or building your own dashboards.
What We’re Looking For
* Proven track record of managing huge monthly budgets (starting from $300k/mo). You love big numbers and know how to make them work harder.
* Deep experience with web funnels. You understand the nuances of tracking, attribution, and conversion optimization
* Google Ads Mastery (or Platform Agility): You are a pro in Google Ads who knows the tech stack inside out. Still remembering other great experiences from other ad platforms is valuable.
* Significant experience in the US market, plus a proven ability to diversify and scale in Non-US regions. You know that what works in New York won't necessarily work in Tokyo or Berlin.
* Proficiency in GA, Amplitude, and AppsFlyer or analogs
* Data Hunger: You are comfortable diving into Looker or Superset (or similar BI platforms). We have an absolutely great Analytics team - do you need a complex slice of data or reporting automation? Guys here for you.
* You thrive in ambiguity. When the roadmap changes or a new problem arises with no clear solution, you don't freeze - you build the solution.
* You can \"sell\" your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you.
* You aren't a \"yes-man.\" We expect you to challenge your manager. If He’s wrong - tell. If a process is broken, flag it. You give and receive honest, direct feedback to ensure the job gets done.
* You care about how UA affects LTV, product retention, and the overall business bottom line. You are a business owner first, a media buyer second.
* Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
* A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
* In-office, remote and hybrid work opportunities;
* Relocation package (Cyprus) - optional;
* The equipment whatever you need to be happy and productive;
* 21 days annual leave, plus bank holidays (those observed where you live);
* A premium SIMPLE subscription;
* Flexible hours. We focus on your results, not how long you spend at your desk.
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