BeInCrypto has established itself as a leading crypto media platform, with a strong presence worldwide.
* We have a global team of 150+ professionals working across 60 countries.
* Our platform supports 25 languages and attracts 4 million readers each month.
* We have successfully launched and expanded multiple business units, including InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, and more.
* We regularly attend top industry events such as TOKEN2049, Blockchain Life, Paris Blockchain Week, and others.
United by our passion for blockchain and commitment to user-centricity, we strive to provide reliable information to traders worldwide.
Job Description:
We are seeking an experienced Product Marketing Manager to lead marketing efforts for our B2C subscription product. This role is critical in launching and growing our subscription model, driving acquisition, retention, and revenue growth.
Key Responsibilities:
* Subscription Launch & Growth: Oversee the go-to-market strategy for the subscription model, ensuring a smooth launch and continuous growth.
* Marketing Strategy Development: Craft and execute marketing campaigns to acquire, engage, and retain subscribers, leveraging paid, organic, and partnership channels.
* Cross-functional Collaboration: Work closely with the Product, Content, and Community teams to align marketing initiatives with product updates and audience needs.
* Growth Hacking & Experimentation: Generate and test innovative ideas to optimize subscriber acquisition and engagement, using data-driven insights.
* Community & Partnerships: Identify and leverage partnerships, influencers, and community engagement to drive awareness and conversions.
* Performance Tracking & Optimization: Monitor key KPIs, analyze performance data, and continuously refine strategies to maximize ROI.
Requirements:
* 3+ years of experience in product marketing, growth marketing, or a similar role, with a focus on subscription-based business models.
* Strong understanding of the crypto industry and its audience (trading as a hobby is a plus).
* Hands-on experience with digital marketing, paid advertising, and user acquisition.
* Ability to analyze key performance metrics and adapt strategies based on data insights.
* Strong ability to work cross-functionally and manage stakeholders effectively.
* Proficiency in English (both written and spoken).
About Us:
* 100% remote work—no location limits.
* Flexible working hours to suit your lifestyle, no time trackers.
* Performance-based incentives—Grow as the company grows.
* Clear goals and freedom to define the ways to achieve them.
* Access to major crypto events & conferences.
* Internal learning programs & masterclasses.
* Culture of open communication, healthy and constructive feedback.
* Paid time off to recharge.
* Support for personal branding and industry visibility.
* Career growth opportunities—60% of our managers were promoted from within.
* An inclusive workplace where everyone—regardless of background, nationality, gender, identity, abilities, or beliefs—can thrive.