Something Extraordinary Every Day
As the PR & Influencer Manager (interim), you will work with the PR and Communications team to create and implement an influencer strategy for the Villages in Spain. You will research, network and manage relations with key influencers and digital KOLS to promote the right image and messages to consumers, the press, tourism professionals, internal staff, and brand partners, with the overall goal of increasing footfall, revenue, and the luxury shopping destination image.
In addition to designing and executing the Influencers plan, you will help develop allthe different actions in the quarterly PR plans to ensure the optimal positioning of the Villages in local and international media in order to achieve organic and qualitative stories and coverage.
About the role
The key responsibilities of this role will include some or all the following.
INFLUENCER MANAGEMENT
* Design and implement the influencer plan on a yearly and quarterly basis for the two Spanish Villages.
* Develop press and influencer events and collaborations with influencers to promote the Village at tactical level ( Key commercial momentums ) as well as for raising the awareness and the positioning of the destination.
* Create and update the data base of influencers profiles, in order to properly select the most convenient talent for each action for each Village. Constantly scan for new talent both local and with a strong focus on international markets with a significant weight on the business.
* Benchmark best practices and new formats in the digital landscape that will result in better content, better zeitgeist, better engagement rates and wider reach.
* Manage and control budget for Influencer campaigns at both Villages.
* Manage external agencies in the briefing process, follow timelines, budget adjustments. Efficiently coordinate the assistance of the Village PR Coordinators for each influencer visit.
* Secure all the influencers visiting the Villages ( own and sent by Central team) get proper directions and assistance in the making of their content as well as great hospitality and PR.
* Coordinate and produce travel itineraries for journalists and/ orinfluencers.
* Organize travel arrangements, gift cards, and gift bags, and coordinate visits.
PRESS AND PR
* Help build a public relations strategy each quarter, aligned with the group's strategy and enhance the Village's credibility.
* Define and coordinate the local, national, and international public relations strategy, with a clear focus on national and regional strategies.
* Help manage external public relations consultants and press agencies.
* Provide press releases, talking points, and materials for visits.
* Develop relationships with top-tier journalists and secure high-quality editorial coverage in target media.
* Oversee the production and promotion of all Village press tools.
* Manage, monitor, and analyze reporting processes and tools.
* Coordinate effective internal communication of the Village's public relations position to all departments.
Role requirements
* Degree in Advertising, Digital Marketing or Communications.
* + 5 years’ experience in an international public relations and influencer management role, ideally in the luxury retail industry. Experience in managing multiple press agencies and projects.
* Understanding of digital marketing and general digital trends.
* Organizational and project management skills.
* Ability to communicate at a high level both in writing and verbally.
* Ability to create engaging and interactive contents
* Strong interpersonal and communications skills
* Excellent analytical skills
* Strong organization and prioritization skills with a keen eye for detail
* Able to work well with all levels across the business
* Fluency in English and the local language of the Village, with other European languages being a plus.
There’s no one quite like us
The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
What we do for you
The key to our success is the quality and commitment of our people. In return for your dedication and hard work, you’ll receive a generous salary and along with a competitive benefits package including 25 days annual leave, along with extra leave on your birthday and if you are getting married or moving, you will receive discounts throughout our villages, a very generous employee referral bonus, access to private medical and dental cover, along with many more benefits!
Come and live your story with us
The key to our success is the quality and commitment of our people. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen. We have huge ambition for what we can achieve together and we want to have fun!
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