Job Description
As a Platform Manager, Marketing - CDP you will be accountable for Marketing CDP (Customer Data Platform), solution roadmap, governance, enhancements, release‑management and support; partner with stakeholders and project team to validate business and technical requirements and drive adoption through training, stakeholder‑development and advocacy.
You will report to the Manager, Data, Analytics and Reporting and work hybrid in Barcelona, Spain.
Your Responsibilities
- Collaborate on critical architectural decisions – data pipelines, and analytics infrastructure – enabling fast and reliable marketing initiatives.
- Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows.
- Monitor and resolve technical issues affecting marketing operations and campaign delivery.
- Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization.
- Own technical delivery on data enablement projects (Intent Models, Web Groups, Buying Journeys) from concept to deployment – ensuring milestones, scope, and quality standards are met.
- Manage vendor relationships and technical partnerships.
The Essentials – You Will Have
- Minimum 5 years of Marketing Activation or Operations Experience
- Previous experience with Data Providers – Dun & Bradstreet, Zoom Info, SalesIntel, or similar platforms
- 5 years of hands‑on experience with Sales/MarTech Stack Development such as Salesforce Sales Cloud, Adobe AEM/Analytics, or Oracle Eloqua (preferred)
- High level of proficiency in Excel – Power BI a plus
- Experience managing projects across business function teams
- Fluency in English required (write, read, and speak)
- Flexibility to work Monday – Wednesday: 11 am – 7 pm CEST
The Preferred – You Might Also Have
- Bachelor's degree in data science, math, economics, business administration, market research, or another data‑intensive field (preferred)
- Experience with work management systems – Trello, Jira, Confluence, Seismic
- Understanding of data privacy regulations and the importance of protecting Personal Identifiable Information
- Background in SEO/Keyword Research and Optimization
- Knowledge of Data Governance Best Practices and Standards
What We Offer
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
- A collaborative, high‑performance engineering environment that values innovation and continuous improvement.
- Opportunities for ongoing learning, certification, and global exposure.
- Great compensation package and benefits aligned with Rockwell Automation's integral standards.
- And other attractive local benefits!
EEO Statement
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
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