Overview
WL:1MG Role Purpose: The Market Change Lead ensures successful adoption of new ways of working within their market; they champion the global template approach, while understanding the needs and perceptions of the local business; they are the glue joining the central and market activities, always finding ways to influence and take people in market on the journey.
The span of this role covers all Day 2 change activities impacting a market; 80% of this is expected to be Opus related and 20% for Establishment Day 2 and Global Business Services change activities that impact a market or their customers/suppliers. The critical principle is that these programmes are fully integrated at a market level and have one face to the market. They partner with the Local Deployment Lead while working in close alignment with the Global and Wave Change Teams to ensure consistent execution of the global design, while addressing local needs and driving adoption. Specifically, this role drives market readiness, stakeholder engagement, and sustainable change execution—reinforcing the benefits of standardized processes and systems while building trust and commitment at all levels.
Key Responsibilities
* Market Change Leadership: Own the market-level change and communications plan aligned with wave and global strategies and templates.
* Act as the primary contact for all change activities impacting employees in the market.
* Ensure global and wave change initiatives are tailored to local needs and realities.
* Localization & Cultural Adaptation: Adapt messaging, communications, and enablement materials to reflect local cultural, regulatory, and operational considerations.
* Ensure employee engagement approaches resonate with the local audience.
* Stakeholder Engagement: Identify and map key market stakeholders, including leadership, HR, and influencers.
* Build strong relationships to drive advocacy and engagement.
* Set up and utilise a market change network to act as eyes and ears on the ground
* Track stakeholder sentiment and readiness, escalating risks to the Wave Change Lead.
* Employee Communications & Engagement: Deliver clear, timely, and culturally relevant communications within the market.
* Champion feedback loops and employee listening to inform adjustments.
* Enablement & Support: Coordinate market-level training, toolkits, and resources, leveraging global and wave assets.
* Monitor adoption and sentiment locally, adjusting plans as needed.
* Integration & Governance: Ensure market change activities align with wave and global governance frameworks.
* Integrate change efforts with business-as-usual operations in the market.
* Risk & Issue Management: Identify market-specific risks related to adoption and readiness.
* Escalate issues to the Wave Change Lead and propose mitigation strategies.
* Track and report on change progress and challenges.
Skills & Experience
* Proven experience leading change initiatives within a single-country or market context.
* Strong understanding of employee engagement, communications, and cultural adaptation.
* Ability to work collaboratively with global, wave, and functional teams.
* Familiarity with change frameworks (e.g., Prosci, ADKAR, Kotter) and agile delivery models.
* Excellent stakeholder management and influencing skills.
* Strong planning, analytical, and communication capabilities.
Preferred Attributes
* Empathetic and employee-focused mindset.
* Practical problem solver with strategic thinking ability.
* Comfortable navigating complexity and ambiguity.
* Collaborative and inclusive leadership style.
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About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization:
* We are all about growth
* We operate with speed and simplicity
* We win together with fun
* We boldly innovate to disrupt our industry
* We care and challenge
* We are experts in the Ice Cream Category
Additional Information
The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position.
Are you excited to craft the ice cream future? Please apply online and upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. The Magnum Ice Cream Company is committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We encourage applicants to advise us of any accessibility needs at the time of application to support your recruitment journey.
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