Europe's offline skincare shelves are your blank canvas. No playbook yet — you'd write it. This is a ground-floor opportunity to build our entire European retail presence from scratch, backed by a brand with 1.75M+ customers and a proven online track record.
About The Ayurveda ExperienceWe are America's largest online Ayurvedic house of brands — offering natural, herbal skincare, bodycare, haircare and wellness supplements rooted in ancient Indian science. Present across 4 continents and 26+ countries, with over 1.75 million customers in the US, UK, Canada, Australia, Germany, France, Italy, Spain and beyond, backed by thousands of 5-star reviews.
Having built a strong online presence, we are now expanding into offline retail across Western Europe — and we're looking for the person to lead that charge.
What you'll own
Build the offline strategy from zero: Identify priority markets (UK, France, DACH, Benelux), define the right retail channels, and create the market entry roadmap.
Secure shelf space at major retailers: Open doors and close deals with buyers at Sephora, Boots, Douglas, Marionnaud, department stores, pharmacies and specialty beauty boutiques.
Build a distributor network Identify, negotiate and manage distributor partnerships that can scale our offline reach efficiently across multiple markets.
Drive sell-through, not just listings: Own the full retail journey — from securing placement to in-store execution, staff training, and driving real sell-through performance.
Own the P&L: Set and deliver revenue targets for offline retail across Europe, managing pricing, margins and commercial terms for profitability.
Cross-functional leadership: Partner closely with marketing, supply chain and product teams to ensure seamless execution across all markets.
Who we're looking forThe three things that matter mostRetail sales experience in beauty & skincareYou have hands-on experience driving retail sales in the skincare or beauty industry — not just strategy, but actually getting products onto shelves and moving them. You understand how the retail floor works, what buyers want, and how to win in a competitive category.
You have existing relationships with key decision-makers at European department stores, beauty chains and specialty retailers — ideally built through experience at large, well-known beauty or skincare brands where those networks are developed. You can pick up the phone and get a meeting.
Proven track record scaling a challenger brand offlineYou've taken a small or emerging skincare or beauty brand and grown it meaningfully in offline retail — securing shelf space, building distributor relationships, and delivering real sell-through. You know what it takes to win without the backing of a household name.
Further requirements
5+ years of experience in the skincare, beauty or cosmetics industry with a strong understanding of retail distribution across Europe
Experience across both startup/challenger brands and established players — you know how to build from scratch and how to manage at scale
An entrepreneurial mindset — you move fast, work independently, and don't need a large team to get results
Strong commercial negotiator with experience closing retail and distributor contracts
Fluent in English;
additional European languages (French, German, Spanish, Italian) are a strong plus
Based in Western Europe or willing to travel extensively across the region
What we offerReal ownershipA leadership role in a fast-growing Ayurvedic beauty brand expanding into offline retail.
Competitive pay + upsideStrong base compensation and an optional revenue-share model linked directly to offline sales.
Brand with momentum1.75M+ customers, proven online demand, and a product range customers love — you're not starting from zero on product.
Fast-moving, high-trust environment. Your decisions matter and you'll see the impact quickly.
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