The Content Marketing Specialist will create compelling, targeted, and authoritative content designed to support Account-Based Marketing (ABM) initiatives aimed at increasing market share within Spanish listed companies and the BSFI (Banking, Financial Services, and Insurance) sector. You will leverage your expertise in board portals, corporate governance, and ESG to craft content that resonates deeply with executive decision-makers.
Key responsibilities:
* Develop and execute a content strategy aligned with ABM campaigns targeting high-value accounts.
* Research and produce high-quality, industry-specific content such as whitepapers, case studies, thought leadership articles, guides, and blog posts on board governance and corporate compliance topics.
* Collaborate closely with sales and the ABM team to tailor content that addresses specific account pain points, competitive differentiation, and regulatory requirements.
* Create and maintain a library of content assets designed to nurture prospects through the buyer journey.
* Partner with the Digital Marketing Specialist to optimize content distribution across digital channels (web, social media, email).
* Coordinate with external experts, analysts, and industry thought leaders to develop authoritative content pieces.
* Regularly measure content effectiveness through analytics, refining content strategies based on performance insights.
Requirements
* 3+ years experience in B2B content marketing, ideally within SaaS, board portals, corporate governance, compliance, or closely related fields.
* Proven ability to create high-quality, persuasive, and authoritative content targeting C-level executives, board members, or senior management.
* Understanding of governance structures, regulatory compliance, ESG trends, and digital transformation within the corporate governance and financial services industries.
* Strong editorial and proofreading skills, with exceptional attention to detail.
* Excellent research and analytical abilities, capable of distilling complex industry topics into clear, engaging narratives.
* Fluency in Spanish and English, with excellent writing skills in both languages.
Benefits
* Competitive salary and performance-based incentives
* Hybrid working model with office based in Barcelona
* Opportunities for ongoing professional development
* Collaborative and dynamic work environment
We are committed to building a diverse and inclusive team. We particularly welcome applications from women and other underrepresented groups in the technology sector. All applications will be assessed on merit. #J-18808-Ljbffr