We are looking for a Head of Marketing
Job Title: Head of Marketing
Location: Madrid/Barcelona/Valencia
Department: Marketing
Reports to: CEO
Position Overview
YBVR is looking for an experienced and visionary Head of Marketing to develop, lead and execute our global marketing strategy. This role will focus primarily on developing and executing go-to-market plans for Xtadium, while also overseeing the broader brand, culture, and communications strategy for YBVR as a whole.
The ideal candidate is a strategic thinker, creative storyteller, and data-driven decision-maker who thrives in fast-paced, high-growth environments. You will play a key role in shaping the perception of Xtadium and YBVR in the market, building strong community and partner relationships, and driving business opportunities for YBVR across the range of verticals in which we operate.
Key ResponsibilitiesXtadium Product Marketing (70%)
* Develop and execute the global marketing strategy for Xtadium, aligned with product roadmap and business objectives.
* Collaborate with Product, Sales, Partnerships and the wider YBVR team to craft compelling messaging and positioning.
* Drive user acquisition and engagement campaigns through owned, earned, and paid media.
* Set the organisational content and storytelling strategy, leaning on existing team for execution, to highlight Xtadium’s unique value proposition across XR, and fan experience landscapes.
* Coordinate launch and promotional activities with major league partners and distribution platforms (e.g., Meta, broadcasters).
* Analyze and optimize marketing performance through KPIs, user insights, and ROI reporting.
* Build and lead the YBVR marketing department, setting organisational strategy, goals and defining KPIs.
CultVRe & Other Verticals (15%)
* Develop and execute global marketing strategies for our other business lines such as CultVRe and Education.
* Collaborate with the internal vertical owners to support in growth and attaining objectives set by senior leadership.
Corporate Marketing & Brand (YBVR – 15%)
* Build and evolve YBVR’s brand narrative to reflect its role as a category-defining innovator in immersive tech.
* Lead thought leadership initiatives, speaking opportunities, media relations, and strategic communications.
* Ensure brand consistency across all channels and touchpoints, internal and external.
* Develop investor and partner marketing materials in collaboration with leadership.
Requirements
* 6+ years of experience in marketing leadership, ideally in B2C/B2B2C tech, entertainment, sports, or XR/VR industries.
* Proven success in product marketing and go-to-market strategy for digital or immersive experiences.
* Strong understanding of marketing channels (digital, social, experiential, PR) and analytics.
* Exceptional storytelling, copywriting, and brand positioning skills.
* Experience managing teams, agencies, and cross-functional stakeholders.
* Passion for sports, immersive technology, and building future-forward fan experiences.
* Comfortable in startup environments; adaptable, resourceful, and highly collaborative.
* Fluency in English and Spanish would be looked upon favourably.
Attitudes & Values
We are looking for self-driven doers who make things happen.
We are looking for professionals with a dynamic attitude, we are looking for energy and ambition, a healthy mix of being a risk-taker with passion for the challenge, as well as grounded to the reality by ensuring a solid operation, ready to learn on the job.
Ask yourself if you:
* Are a team player (a must)
* Results orientation, make things happen
* Have passion on what you do and vibrate when you have a nice challenge in front of you
* Are comfortable working in an ever-changing type of environment
* Have strong personal and business ethics
* Have analytic thinking and intuition
* Enjoy self-discipline, organization, methodology and self-management
* Dominate the English language
* Passion for Sports, Sport tech and its impact on our society
* Happy to travel
About YBVR
YBVR brings emotions closer to sports fans. YBVR is a Silicon Valley based technology company building the next generation of live immersive video XR experiences, unleashing the potential of immersive sports disruption by providing a quality of experience as never seen before.
YBVR is an exciting environment, always in construction, re-invented every day by the most dynamic and sometimes crazy team of very solid professionals who are transforming an industry out of our passion for the immersive video streaming technology evolution.
Find more about YBVR at www.ybvr.com and https://www.linkedin.com/company/YBVR
About Xtadium
Xtadium is a social VR and mixed reality (MR) sports app available on Meta Quest, offering live and on-demand access to various sports events, including the NBA, UFC, NASCAR, and X Games. Xtadium allows users to experience sports in a virtual environment, offering an immersive experience like being courtside at an NBA game or trackside at a NASCAR race.
Here a brief video of the presentation of XTADIUM at Connect 23
About CultVRe
Still as an emerging YBVR initiative, CultVRe brings to the user an immersive perspective into monuments, museum, art, music and cultural events
More to come - https://cultvreapp.com/
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