Are you eager to take part in the incredible LEGO® adventure?
Join the France-Iberia trade marketing team and contribute to our mission: ensure the best visibility of our products to increase conversion and boost our sales.
Core Responsibilities
On the retail channels where we are present in Spain and Portugal, and in tight collaboration with the trade marketing team, you:
- Contribute to the execution of the marketing campaigns instore and online.
- Ensure the best consumer and shopper experience instore by crafting with external agencies the trade tools for the stores (POSM, displays, animations, promotions ), for shelves and secondary placements.
- Develop shoppers’ instore experience around the LEGO® brand through consumer events: define, develop and execute the plans.
- Implement and ensure maintenance of our LEGO® corners in the retail channels.
- Analyze the performance of the actions and define improvement axis.
- Build-up and follow up the trade marketing team budget for Iberia.
- Collaborate with internal teams (Key account managers, sales, brand, digital) and external partners (agencies, regional and global team).
- Develop sales tools to help key account managers and field sales to sell our activation plans to our customers.
- Manage the local warehouse and build trade catalogs.
Play your part in our team succeeding
Reporting to the Senior Trade Marketing Manager France-Iberia, this role is part of the marketing function, more precisely trade marketing and is dedicated to the Iberian market.
The trade marketing team is responsible for the shopper experience and the LEGO® brand expression on salespoints (physical or online). It defines, develops and implements the activation strategy of all the LEGO franchises on offline and online distribution channels.
The aim of this role is to contribute to the Trade Marketing activity by ensuring the visibility of marketing campaigns instore. The main purpose is to deliver instore high-quality activations, by collaborating tightly with the marketing and sales functions.
Do you have what it takes?
- Previous successful marketing or field sales experience, ideally with a premium consumer goods brand.
- Successful experience in implementing marketing campaigns, managing projects with diverse people, including external agencies.
- Proven leadership in leading projects, with rigor and organization. Ability to drive multiple diverse projects at the same time.
- Ability to evolve in a complex international environment in constant evolution.
- Great team spirit.
- Proficient English and Spanish.
Join the global LEGO® team
What’s in it for you? Here are some of what to expect:
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
Thank you for sharing our integral commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
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**Location**
- Spain, Madrid,
**Job ID**
- ES107
**Category**
- Marketing
**Language**
- EN