Avolta Madrid, Community of Madrid, Spain
WHO WE ARE
Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.
PURPOSE OF THE ROLE
The purpose of this role is to enhance the performance of our global digital platforms by driving conversion rate optimization, through targeted campaigns and personalized digital experiences. As Digital Commerce Specialist, you will play a key role in shaping seamless, data-driven customer journeys that are relevant for our audience (employees). Collaborating closely with marketing, analytics, UX, and eCommerce platform teams, you will implement initiatives that increase engagement, optimize conversion, and strengthen personalization across digital channels.
RESPONSIBILITIES Conversion Rate Optimization
* Lead the planning, execution, and analysis of A/B and multivariate tests across global websites and campaign landing pages to improve user experience and conversion.
* Identify friction points across product discovery (search), navigation, and checkout, tailoring optimization to the behavior of the shoppers.
* Work with design, UX, analytics, and development teams to implement data-driven improvements.
* Track and report on key metrics, drawing actionable insights from test results to inform the digital commerce roadmap.
Personalization Strategy
* Design and manage personalized experiences across digital touchpoints using geolocation, behavioral data, shopping patterns.
* Use segmentation and personalization platforms to optimize content, promotions, and product recommendations.
* Coordinate with CRM and digital marketing teams to ensure consistency and relevance throughout the customer journey.
Customer Analytics
* Analyze customer behavior across digital platforms to understand user journeys, engagement patterns, and conversion drivers.
* Leverage analytics platforms (e.g., GA4, Adobe Analytics) to identify high-value segments and opportunities for targeting.
* Collaborate with data teams to build dashboards and reports that monitor KPIs such as bounce rate, time on site, funnel progression, and customer lifetime value.
* Translate data insights into tailored commercial and content strategies, enabling more relevant, timely, and impactful offers across digital channels.
Cross-Functional Collaboration
* Collaborate with eCommerce platform teams, global marketing, analytics, and regional stakeholders to align efforts with global business goals.
* Support campaign rollouts with data-driven testing and personalization strategies adapted to local retail dynamics.
* Contribute to the global digital roadmap by identifying innovation opportunities and best practices on a global level.
WHAT WE ARE LOOKING FOR
* Experience: 5+ years in eCommerce trading, campaign management, or digital sales within a global or regional role.
* Skills: Strong knowledge of eCommerce platforms (Salesforce Commerce Cloud, Magento, SAP Commerce, etc.), personalization and testing tools (e.g., Dynamic Yield, Optimizely), GA4, and campaign management systems.
* Competencies: Data-driven mindset, strong problem-solving skills, high attention to detail, ability to manage global initiatives, and demonstrated success in cross-functional collaboration.
* Languages: Fluent in English; additional languages are a plus, especially those relevant to key travel markets.
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