Enrollment Senior Marketing Coordinator (maternity leave cover)
Under the general/functional supervision of the Director of Senior Director of Operations and External Affairs in Valencia and the Senior Director of Enrollment Marketing in Boston, the Senior Marketing Coordinator is a temporary full‑time position (6‑8 months) that carries out the daily operations of marketing content development and distribution.
The Senior Marketing Coordinator is responsible for supporting the execution of the marketing and communication plans that help generate, nurture, accept, and yield applicants for all academic programs on the Valencia campus (graduate, undergraduate, and summer programs). The role focuses on paid social media, paid search, website content management, email marketing, and admissions communications support for existing and future programs, and generally manages marketing operations and reporting.
Primary Duties
* Collaborate with the MarCom Director (Valencia), Senior Marketing Coordinator, and the Communications Department (Valencia) to execute marketing plans.
* Manage the Berklee Valencia Enrollment marketing budget for Valencia campus programs.
* Manage third‑party vendor relationships for paid search, advertising, and web for Berklee Valencia.
* Analyze enrollment data, marketing automation statistics, database management, and other marketing data touchpoints.
* Collaborate on internal and external marketing collaborations, partnerships, and sponsorships.
* Represent Berklee Valencia in marketing meetings with Boston.
Recruitment Marketing
* Develop and implement paid social media (Meta) and Google campaigns, in collaboration with the paid social lead and the Communications Department.
Tracking & Analytics
* Maintain marketing analytics and tracking of Valencia initiatives in collaboration with the Enrollment Marketing Analytics team in Boston.
* Provide marketing tracking reports (Tableau, Salesforce) to support data‑driven decisions aligned with enrollment goals.
Salesforce Marketing Cloud & Admissions Communications
* Work closely with the marketing automation team to create email campaigns, engagement programs, and landing pages.
* Create content and write emails for inquiries, applicants, and students across all program categories.
* Ensure communications are delivered and received by each applicant.
Website Projects
* Define and manage the campus web strategy and general maintenance of valencia.berklee.edu.
* Lead the design and development process for new site sections, usability proposals, and back‑end improvement.
* Manage content development and content management for all program content.
* Coordinate content for homepage elements, highlights, news, events, and other website sections.
* Collaborate with external providers on SEO and host‑provider relationships.
* Assist in coordinating content managers for all program and non‑program content.
* Create reports and analyze performance KPIs.
Project Management
* Coordinate stakeholders (faculty, departments, colleagues) to see projects through to completion.
Key Qualifications
* 5+ years of experience in marketing, communications, or enrollment marketing.
* Proven ability to manage complex projects and competing deadlines.
* Experience managing budgets and media agencies.
* Strong digital marketing skills, including SEO, paid media, CRM, and analytics platforms.
* Proficiency with Salesforce, Tableau, and content management systems.
* Strong interpersonal and communication skills; ability to engage stakeholders at all levels.
Ideal Candidate
* Strategic thinker and strong executor.
* Can manage high‑level priorities with minimal oversight.
* Experience in higher education or the creative industries preferred.
* Strong command of both English and Spanish (spoken and written).
Application Materials
* Cover letter that addresses the applicant’s capabilities and experiences.
* Resume or Curriculum Vitae.
* Contact information for at least three professional references.
*Currently enrolled Berklee students are not permitted to apply for staff or faculty positions.*
Diversity, Equity, Inclusion & Equal Employment Opportunity
We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance. Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve. Our goal is to make lasting change through our actions. Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race, color, religion, ancestry, age, national origin, place of birth, gender, sexual orientation, gender identity or expression, disability, genetic information, or status as a member of the armed forces or veteran of the armed forces, or any other category protected by federal, state, or local law.
As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Team at hroperations@Berklee.edu or call 617‑747‑2375.
This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
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