Why Birdman
Asegúrese de leer detenidamente la información sobre esta oportunidad antes de presentar su candidatura.
Birdman is one of Mexico’s fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.
Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our global brand vision. This is where we define the brand that will scale worldwide. The work done here will not only win in Mexico but will shape Birdman’s identity globally across health, wellness, and performance nutrition.
Role Overview
As Sr.
Brand Marketing Manager – Mexico, you will
own Birdman’s brand strategy and execution end-to-end
in our home market, while playing a key role in shaping the brand platform that guides all global markets.
You’ll lead the
Brand Marketing team in Mexico, overseeing Brand Managers and cross-functional brand initiatives that drive awareness, consideration, and sell-out. From defining positioning and product innovation to leading launches, collaborations, and experiential marketing, you’ll be the architect of how Birdman shows up in culture and in the lives of our consumers.
This is a once-in-a-lifetime opportunity to build a global wellness brand from its roots—shaping how the world experiences Birdman, starting from Mexico.
The Ideal Candidate
The ideal candidate is a
rare hybrid leader —a brand builder with
creative vision and cultural instinct, paired with the rigor of a
metrics- and P&L-oriented operator. You’ve
defined brand platforms from HQ
and translated them into
launches, experiential moments, partnerships, and collaborations
that move
awareness, penetration, and share.
You know how to spot and negotiate
co-branding opportunities
that amplify reach and cultural relevance, and you can inspire partners to deliver at Birdman’s level of ambition.
Deeply understand the
Mexican consumer and retail landscape, and turn
insights (Nielsen/Kantar/Ipsos, digital analytics)
into growth. Above all, you bring a
growth mindset
and the ambition to
shape a global wellness brand from Mexico to the world.
Key Responsibilities
Brand Strategy & Growth
Define and own Birdman’s
brand strategy, positioning, and architecture, ensuring global scalability and local resonance.
Manage
brand P&L, budgets, and performance metrics
for Mexico.
Lead
brand and category expansions, ensuring launches are profitable and strategically aligned with Birdman’s growth roadmap.
Innovation & Product
Partner with Product & Innovation to define the
global product pipeline
and launch playbooks.
Ensure consumer and market insights inform every new product and communication strategy.
Campaigns, Experiences & Partnerships
Lead
experiential marketing, PR, and activations
that grow awareness, engagement, and advocacy.
Identify, negotiate, and activate
co-branding and partnership opportunities
with retailers, influencers, and like-minded brands that elevate Birdman’s cultural relevance.
Oversee creative alignment and brand expression across campaigns, packaging, and retail environments.
Digital & Social Alignment
Partner with
Performance Marketing and Social teams
to ensure brand storytelling is consistent and effective across all platforms.
Champion a
holistic “brand + digital” mindset, ensuring every touchpoint builds both brand equity and conversion.
Team Leadership & Collaboration
Lead and develop Birdman’s
Brand Managers
and cross-functional brand team in Mexico.
Inspire agencies and partners to deliver at Birdman’s creative and operational standards.
Collaborate closely with
Ecommerce, Sales, and International
teams to ensure strategic and executional alignment across all markets.
Must-Have Requirements
Proven experience defining brand strategy and positioning, ideally with regional or global influence.
Track record of delivering measurable, metrics-driven results, such as brand equity growth, successful product launches, and ROI improvement.
Experience in a top-tier CPG company
(e.g., Nestlé, Unilever, P&G, PepsiCo, Mondelez, etc.), bringing world-class marketing practices while thriving in Birdman’s culture of agility, speed, and ambiguity.
Hands-on experience managing brand P&L and budgets, with accountability for profitability and efficiency of marketing investments.
Experience driving product innovation and category expansion, ideally within CPG, food & beverage, wellness, or lifestyle brands.
Strong leadership skills, capable of inspiring teams, managing agencies, and collaborating cross-functionally across global or matrixed environments.
High analytical proficiency, with hands‑on experience leveraging consumer and market insights tools (Nielsen, Kantar, Ipsos, brand trackers).
Bilingual fluency:
native or fully fluent
Spanish
and advanced
English (C1–C2), to operate effectively at a global level.
Willigness to move to GDL, with flexibility for occasional international travel.
Nice-to-Have Requirements
Experience working in
global or regional HQ roles
where brand strategy guided multiple markets.
Background in
wellness, natural/organic, or food & beverage industries.
Experience leading
global campaigns or brand platforms .
Exposure to
co-branding or strategic partnerships
with international retailers/brands.
DTC/ecommerce marketing experience
in addition to brand management.
The Company:
Birdman is on a roll! We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty‑free food choices a breeze. With our mouthwatering and nourishing plant‑based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. xpzdshu Join us and let's create some plant‑powered magic together!
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