We help manufacturers achieve real-time transparency and efficient production through our MES platform. As we grow our digital education and SEO strategy, we’re looking for an SEO Copywriter who can turn complex manufacturing topics into clear, engaging content.
Role Description
This is a freelance project-based role. You’ll create SEO-optimised blogs, whitepapers and one gated lead magnet. Each piece will be supported by detailed briefs with technical inputs and research references. The goal is to boost our organic visibility in Europe, strengthen our MES thought leadership, and support lead generation. The role also includes SEO keyword research using a tool like Ahrefs.
Responsibilities
- Write SEO optimised blog articles
- Develop long-form whitepapers
- Create a gated lead magnet (assessment questions, landing page copy, results page)
- Conduct keyword research and identify strategic keywords
- Ensure content suits European markets
- Follow brand voice and technical accuracy
- Collaborate with the marketing team as needed
Qualifications
- Proven experience in SEO copywriting
- Portfolio featuring technical, B2B, or industry content
- Strong keyword research and on-page optimisation skills
- Experience with whitepapers and gated assets
- Ability to explain complex topics clearly
- Strong communication and attention to detail
Nice To Have
- Background in tech, SaaS, industrial software, or manufacturing
- Familiarity with MES, ERP, or Industry 4.0
- Experience writing for European audiences