Marfeel is a SaaS platform that provides key analytics solutions for publishers, bringing the data-driven revolution to newsrooms everywhere. Our tool offers real-time data to help our customers make informed decisions, driving audience growth and engagement.
Our international team comprises over 25 nationalities. With headquarters in Barcelona and a team in Bogotá, our diversity and talented people are the foundation of our world-class products, and we continue to innovate.
As we expand our market presence and strengthen our position as an industry leader, we seek a highly motivated and experienced Head of Marketing to join us.
The role:
As the Head of Marketing, you will lead our B2B marketing efforts, execute marketing strategies, and contribute to the company's growth. You will work in a fast-paced, agile environment, collaborate across departments, and significantly impact our SaaS platform's success.
What you will do:
* Develop and implement comprehensive B2B marketing strategies aligned with company goals to increase customer acquisition, retention, and revenue.
* Take a hands-on approach, working independently to execute marketing tasks efficiently from scratch.
* Collaborate closely with the sales team to support lead generation and customer conversion initiatives.
* Utilize data-driven insights to optimize campaigns, measure performance, and enhance marketing effectiveness.
* Manage event planning and execution, representing our company at industry events and conferences.
* Hire, lead, and mentor junior marketing team members to achieve excellent results.
* Coordinate with external content partners to produce high-quality content that resonates with our audience.
* Innovate and stay ahead of industry trends and competitors, proposing new marketing strategies to strengthen our market position.
* Foster a results-oriented, collaborative marketing culture that encourages creativity and teamwork.
This is you:
* Bachelor's degree in Marketing, Business Administration, or related field.
* Proven B2B marketing experience, preferably in SaaS or technology sectors.
* 2-3 years of progressive marketing roles with increasing responsibility.
* Assertive, ownership-driven, and capable of defending your ideas and driving projects to completion.
* Strong influencing and stakeholder management skills.
* Successful track record of marketing campaigns and initiatives.
* Data-driven with the ability to analyze metrics and optimize strategies.
* Excellent communication, presentation, and interpersonal skills.
* Energetic, adaptable, proactive, thriving in fast-paced environments.
* Native or bilingual English proficiency.
What we offer as part of the Marfeel team:
* Hybrid and fully remote work options, with home office support.
* Bright, eco-conscious office in Barcelona with a sunny terrace (if based in BCN).
* Unlimited refreshments in the office, including coffee, tea, and soft drinks.
* Subsidized health and wellness plans (Andjoy).
* Transport, restaurant, and kindergarten tickets (Flexoh).
* Free online language classes (English or Spanish).
* Subsidized health insurance for you and your family (Adeslas).
* Flexible hours and early Fridays.
* Access to training platforms, courses, and materials.
* Referral bonuses for talent you bring to us.
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