Playitas Resort, the leading sports resort in Europe, offers more than 30 different sports and fitness activities for everyone who wants to get fit, stay fit, or prepare for a sports event. Located in a picturesque bay next to the fishing village of Las Playitas on the beach, the resort provides state-of-the-art facilities such as a heated Olympic pool, a bike centre with the latest road and mountain bikes, 5 tennis courts, 4 padel courts, 2 multicourts, a climbing wall with 5 levels of difficulty, a boxing ring, indoor hall, a 700m² gym, an open-air fitness park, and an 18-hole golf course.
Are you passionate about hospitality, sports, and commercial growth? Join our team and make an impact! We are seeking a motivated and proactive Assistant Marketing Manager to support and implement sales and marketing strategies, focusing on the hospitality and sports tourism sectors. This role is ideal for a commercially driven professional who enjoys building client relationships and is eager to grow brand visibility and revenue in both domestic and international markets.
Responsibilities
1. Marketing
* Plan, execute, and monitor marketing campaigns targeting leisure travelers, corporate clients, and sports organizations.
* Support management of social media platforms and create engaging content to promote the resort’s offerings and facilities.
* Conduct market and competitor analysis to propose innovative actions and positioning strategies.
* Create, update, and manage content for online and offline platforms.
* Oversee sourcing and management of merchandise and branded materials.
* Coordinate and supervise corporate photo and video shoots.
* Ensure brand consistency across all marketing materials and communication channels.
* Collaborate with internal teams to develop promotional campaigns and event-related communications.
* Lead the Playitas Nature team, including implementing and following up on yearly objectives.
* Coordinate the Travelife sustainability certification process.
1. Sales & Business Development
* Identify and engage potential B2B clients such as corporate groups, travel agencies, sports federations, and event planners.
* Support the creation of customized proposals and packages for events, retreats, camps, and group bookings.
* Maintain a structured sales pipeline and conduct regular follow-ups with leads and partners.
* Represent the resort at tourism fairs, industry workshops, and networking events to generate leads.
* Work closely with reservations and operations teams to ensure seamless delivery of group bookings.
* Monitor and analyze market trends to identify opportunities for sales growth and positioning.
* Promote cross-selling and upselling opportunities to maximize revenue and guest satisfaction.
Requirements
* Degree in Marketing, Business, Tourism, or a related field.
* Minimum of 2 years of experience in sales, marketing, or commercial roles, preferably within hospitality or tourism.
* Strong commercial acumen and customer-centric mindset.
* Excellent verbal and written communication skills.
* Availability to travel and work flexible schedules.
* Fluent in English;
German, Spanish, or other European languages are a plus.
* Proficiency in managing social media platforms and digital marketing tools.
* Knowledge of SEO, SEM, Google Analytics, and Email Marketing.
* Proficient with design and content tools (e.G., Adobe Suite, Canva, CapCut).
* Highly organized, proactive, and team-oriented.
* Affinity for sports and active lifestyle is a plus.
If you are the ideal candidate and a sports enthusiast, please send your CV to (emailprotected)!
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