We are Ignion, revolutionizing the world of antennas for IoT with our Virtual Antenna technology and Oxion products that simplify antenna integration design. We’re a friendly, motivated, and passionate team seeking a young and enthusiastic professional with relevant industry experience who can hit the ground running.
About the Role
Imagine a role where your strategic thinking and creative skills converge to shape narratives that drive innovation in the connected world.
As a Content Specialist in IoT, you will navigate the intersection of technology and communication, crafting compelling stories that simplify complex concepts, engage audiences, and pave the way for the future of interconnected devices.
Key Responsibilities
* Content Strategy & Planning:
o Develop content topics and pillars to educate, entertain, inspire, and engage potential customers about RF, Virtual Antenna Technology, and our Oxion platform.
o Collaborate with the Product Marketing Manager and Marketing Director to create a comprehensive content strategy aligned with Ignion’s business goals, covering social posts, blogs, white papers, case studies, technical documents, webinars, presentations, sales collateral, and videos.
o Research and implement SEO best practices using tools like SEMrush or Ahrefs to enhance content visibility.
o Conduct regular content audits and analytics with HubSpot Content Hub to identify content gaps and optimize content across platforms.
* Social Media & Lead Generation:
o Create visually appealing content using graphic design and digital marketing skills, including infographics, social media graphics, landing pages, and presentation materials.
o Ensure all content aligns with Ignion’s brand voice and messaging.
o Maintain a content calendar and ensure timely delivery of content.
o Develop content aimed at generating leads and achieving marketing goals.
o Schedule weekly social media posts, monitor engagement, and report on results and trends.
Qualifications
* Bachelor’s degree in Marketing, Communications, Journalism, or related field.
* 2+ years of experience in content marketing, social media management, or marketing copywriting in the tech or IoT sector.
* Proficiency with digital marketing tools like Canva, SEMrush, Ahrefs, Google Analytics, ChatGPT, and HubSpot (a plus).
* Exceptional English copywriting and editing skills with a portfolio of published work.
* Strong understanding of SEO, content marketing trends, and analytics.
* Excellent research skills and ability to translate technical information into engaging content.
* Highly organized, proactive, collaborative, and detail-oriented.
Soft Skills
* Creative thinker with innovative ideas.
* Proactive, results-oriented, and eager to learn and grow.
* Passionate about technology and industry trends.
* Energetic, adaptable, and able to work efficiently in a fast-paced startup environment.
* Team player committed to Ignion’s values of participation, partnership, sustainability, social responsibility, transparency, and accountability.
What We Offer
* Competitive salary, bonus, Stock Appreciation Rights, catering, training, team-building activities, and health insurance after one year.
* Opportunities to develop your career within an international IoT ecosystem.
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