Strategic Marketing Director (market insights/BI)
Our client, a leading company in the food and FMCG sector, we are seeking a Strategic Marketing Director (M/F) with a solid background in fast-moving consumer goods and a passion for market intelligence, strategic branding, and customer-focused innovation .
We are seeking a professional who can translate data into strategic decisions, strengthen brand positioning, and lead innovation across different business units and markets.
Lead market research (trends, products, customers, competitors) and identify business opportunities.
Implement a Business Intelligence approach to support the Business Unit's strategic planning and operations.
Execute the company's commercial strategy by promoting customer centricity and new product development aligned with brand values.
Lead and implement the brand strategy globally.
Support the preparation of country-level commercial plans together with sales teams.
Market Insights & Business Intelligence
Develop and lead a robust market research framework to analyze trends, customer behavior, and competition.
Establish a reporting and analysis system to support strategic decision-making and opportunity identification.
Deliver clear, actionable reporting to support business planning and cross-functional decision-making.
Define milestones, KPIs, testing protocols, and launch deliverables.
Commercial Support
~ Collaborate with sales teams to support strategic planning at the country level, aligned with corporate goals.
Strategic Brand Management
Drive brand development and ensure consistency across business units.
Guide local marketing efforts to align with the overall brand strategy and positioning.
University degree in Business Administration, Marketing, International Trade, or similar.
~ Postgraduate studies in Strategic Marketing or related disciplines preferred.
~8+ years of experience in strategic marketing roles within FMCG, with a strong background in:
~ Digital and omnichannel strategy
~ E-commerce and content marketing
~ Reporting to senior executive/C-level stakeholders
Expert-level knowledge of Market Insights and Business Intelligence
Strong experience in Strategic Brand Development
Used to working with high-performance teams and senior management
Proficiency in Microsoft Office, CRM systems, and AI productivity tools
Fluent in Spanish and English (French or other languages are a plus)
This opportunity is ideal for a strategic thinker with global vision and a deep understanding of consumer behavior, who enjoys translating market knowledge into concrete business action.