About NNormal
NNormal is a brand created by Kilian Jornet and Camper — built to challenge the way the outdoor industry thinks, operates, and grows. We make products designed to last, and stories meant to inspire. Our goal? To connect people with nature in a respectful, meaningful, and enduring way. We're not here to do what's normal — we’re here to do what’s NoNormal.
The Role
We’re looking for a Digital Marketing Specialist who can help us elevate NNormal's presence across key digital channels. You’ll drive and optimize our CRM and email marketing, manage paid social campaigns, and contribute to broader performance marketing initiatives. This role is both hands-on and strategic, offering the freedom to shape new ideas and test smarter, more impactful ways to grow.
You’ll collaborate across brand, e-commerce, and content teams — helping to bridge performance and creativity. Experience with SEO, SEM, or AI marketing platforms is a strong plus.
Your Mission
* Build and execute our CRM and email strategy, including segmentation, automation, triggered flows, and campaigns.
* Lead paid social advertising efforts (Meta, TikTok, and others), balancing brand storytelling with performance goals.
* Support the planning and coordination of D2C digital campaigns, including product launches and seasonal moments.
* Work closely with creative and brand teams to ensure consistency in tone, voice, and values across all touchpoints.
* Analyze performance data and share insights to improve engagement, retention, and conversion.
* Contribute to experimentation and innovation across digital channels, including SEO, SEM, affiliate marketing, and AI-based tools.
What We’re Looking For
* 3+ years of experience in digital marketing, ideally in a D2C, outdoor, or lifestyle brand.
* Solid understanding of CRM systems, email marketing platforms (e.g., Klaviyo, Mailchimp), and paid social campaign management.
* Creative thinker with strong analytical skills — able to connect performance metrics with strategic purpose.
* Passionate about the outdoors, sustainability, and building meaningful brands.
* Comfortable working with cross-functional teams in fast-paced environments.
* Experience or interest in SEO, Google Ads, AI marketing platforms, and data-driven tools is a strong plus.
Why Join NNormal?
* Work directly with leadership and help shape the future of a purpose-driven brand.
* Freedom to experiment, test, and build something truly different.
* Be part of a close-knit, mission-driven team.
* Access to NNormal gear and industry events.
* Flexible working environment.
This is Not Just a Job
We're committed to building a digital experience that reflects who we are — thoughtful, intentional, and bold. If you’re ready to help us grow in a smarter, more sustainable, NoNormal way, we’d love to hear from you.
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