L.O Growth, a boutique eCommerce growth agency working with ambitious DTC brands in beauty, wellness, supplements, and home. We scale brands to 6-7 figures/month through Paid Media (Meta, Google, TikTok), Creative Strategy, and Retention.
We're hiring a Junior/Mid Creative Strategist to join our creative team on an ongoing freelance basis. Develop ad concepts, angles, and hooks for Meta Ads (Facebook & Instagram) based on our creative strategy framework
~- Write creative briefs that guide our designers and video editors — clear direction on messaging, visual style, audience persona, and desired action
~- Research buyer personas, pain points, and desire triggers for each brand you work on
~- Support the creative testing process — propose A/B variations, new angles, and iteration ideas based on ad performance data (CTR, hook rate, CPA, ROAS)
~- Collaborate closely with Media Buyers, Creative Designers, and Video Editors inside our Notion-based workflow
~- Build and maintain ad creative libraries and swipe files organized by brand, angle, and funnel stage
1-3 years of experience in creative strategy, copywriting for ads, or a related role in DTC/eCommerce or a performance marketing agency
~- Strong instinct for consumer psychology — you think in terms of pain points, desires, objections, and triggers, not just "pretty visuals
~- Familiar with Meta Ads and how creatives fit into a paid media strategy (TOF/MOF/BOF, creative fatigue, testing frameworks)
~- Can analyze ad performance and draw actionable conclusions — "this hook is fatiguing, let's test a new angle" rather than guessing
~- Strong written communication in English (Spanish is a big plus)
Required: Notion, Meta Ads Library, Google Docs/Sheets
Big Plus: Foreplay, AdSpy or similar ad spy tools, Figma (basic), Motion (creative analytics), AI tools for creative ideation
You're not interested in learning about paid media performance metrics
~- You prefer slow, perfectionist workflows over fast iteration and testing
Real projects with growing DTC brands (beauty, wellness, supplements, home)
~- 100% remote work
~- Mentorship and training in our creative strategy framework — learn how top-performing DTC agencies think about creative
~- Direct exposure to real ad performance data so you see the impact of your decisions
~- Clear processes and a well-organized Notion workspace
~- Room to grow into a Senior Creative Strategist role as you develop
Your portfolio or examples — ad concepts, creative briefs, or campaigns you've contributed to (even spec work counts)
#A brief note on your experience with DTC/eCommerce creative strategy (or why you want to break into it)
#Pick any DTC brand you admire and tell us: what's one ad angle you'd test for them, and why? (