Our client, a very well established, multi-brand iGaming operator are on the lookout for a TikTok specialist to help curate the platform's marketing strategy and grow its following.
Responsibilities
Develop a TikTok-first content strategy aligned with brand values and market-specific culture.
Identify trends, formats, and sounds early and adapt them for the brand.
Ideate, script, and brief TikTok campaigns, working with creators, editors, and in-house colleagues to produce cutting edge content.
Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence.
Monitor performance and iterate based on insights.
Weekly and monthly channel reports with clear learnings and recommendations, delivering against KPI framework to include key metrics for views & reach, average watch time, follower growth, engagement (shares, saves, comments), and brand conversion KPIs.
Build communities of influencers and recruit a brand squad, jumping on trends, curating grass roots hype accounts, while sourcing and managing UGC campaigns.
Requirements
Proven experience growing TikTok accounts and communities.
Deep understanding of TikTok trends, formats, and algorithms.
Track record of producing or managing successful short-form video content.
Strong creative writing and storytelling skills in English.
Years of paid TikTok Ads experience and a finger on the pulse of platform dynamics, tech and feature advancements.
A thorough understanding of the sports landscape and a fervent passion for delivering topical, relevant and engaging content that taps into trending conversations.
Experience with brands related to sports and or iGaming is preferred but not essential.
Interested? Great let's talk! Apply directly or send your cv to chanelle.demanuele@exactasolutions.com
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