Join to apply for the
Senior Integrated Marketing Manager
role at
Sui Foundation .The Sui Foundation exists to support the development, growth, and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed to enable creators and developers to build unique Web3 experiences, from gaming to finance.Our goal is to onboard the next billion users to Web3 by supporting the advancement and global adoption of the Sui blockchain.We are seeking a highly strategic, organized, and results-oriented
Senior Integrated Marketing Manager
to join our global marketing team. This role is ideal for a proactive self-starter who thrives in fast-paced environments and excels at orchestrating multi-channel campaigns—including organic social, content, paid acquisition, and earned media—to drive product and developer adoption, as well as community engagement. You will partner closely with Product, DevRel, Partnerships, Events, Design, external agencies, and other cross-functional teams to lead launches and campaigns aligned with marketing and business objectives.Responsibilities:
Lead the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics.Create detailed project trackers for each campaign or launch, monitor milestones, manage dependencies, and ensure on-time delivery across cross-functional teams (product, design, content, DevRel).Ensure consistent objectives and messaging across marketing channels, including owned (website, email, blog), earned (PR, influencer outreach), paid (digital ads, sponsorships), and shared (social media, partnerships).Maintain the weekly content and launch calendar for press releases, partner and product announcements, campaign and event launches, ongoing promotions, and evergreen content.Partner with the content marketing team to ideate on content types and formats, and oversee the production of brand and campaign assets (blogs, whitepapers, videos, graphics, email sequences), ensuring brand consistency and messaging across all channels.Own strategy and execution for Sui’s organic social channels (Twitter, LinkedIn, YouTube, Discord, etc.), including content calendar creation, post scheduling, community engagement, and analytics monitoring to optimize strategy.Support planning and management of marketing events, including promotional and amplification efforts.Collaborate with cross-functional teams to align marketing efforts with their goals and provide necessary resources and support.Qualifications:
7+ years of experience in integrated marketing or similar roles, with proven ownership of large, multi-channel product and campaign launches.Proven success managing organic social channels to grow followership and engagement.Exceptional project management skills with a track record of coordinating complex launches involving many stakeholders.Strong written and verbal communication skills, with the ability to translate concepts into concise messaging following brand guidelines.Deep understanding of owned, earned, paid, and shared marketing channels and how to leverage each across awareness, consideration, and conversion stages.Data-driven mindset:
experience setting objectives and KPIs, analyzing performance, and iterating based on insights.Ability to collaborate effectively with cross-functional teams to co-create content and align on strategies.Self-starter who thrives in a fast-paced, remote environment and can influence stakeholders without direct authority.Bonus:
Familiarity with blockchain fundamentals and developer audiences.Additional Details:
Seniority level:
Mid-Senior levelEmployment type:
Full-timeJob function:
Marketing and SalesThis job posting is active and open for applications.
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