Summary
The Field Marketing Manager is a pivotal role responsible for end-to-end marketing, from planning to hands-on execution. Reporting into the Senior Field Marketing Lead, a core focus of this role is acting as a high-touch marketing partner for the sales team in the South Europe region. You will be responsible for working with, Regional Vice President, Sales Directors and Account Executives on programs that target high-value accounts, while simultaneously leading the rollout of demand-generation programs, executive events, and brand initiatives that drive pipeline velocity and revenue growth.
What you’ll do
* Sales Interlock: Act as a high-touch business partner to Sales. You don't just \"support\" sales; you challenge and refine their territory plans with data-driven marketing tactics.
* Regional GTM Execution: Design and deploy integrated field plans tailored to the unique cultural and procurement nuances in the region. This includes localizing the Wiz voice without losing its \"disruptor\" edge.
* Precision ABM: Lead 1:1 and 1:few Account-Based Marketing programs for the region’s largest logos, ensuring 100% alignment between marketing spend and the Sales Target Account List (TAL).
* High-Impact Channel Marketing: SEUR is a partner-led market. You will develop \"Wiz + Partner\" marketing plays that leverage the local ecosystem to accelerate trust and pipeline.
* Full-Stack Event Management: Own the end-to-end lifecycle of flagship summits, executive roundtables, and technical workshops. We prioritize high-conversion, intimate experiences over generic \"booth-scanning\" exercises.
* Pipeline Operations & Velocity: Partner with Marketing Ops and BDRs to ensure zero lead leakage. You will monitor MQL-to-SQL velocity and step in to optimize the follow-up process when things stall.
* Data-Driven Optimization: Use Salesforce and Looker to audit your own performance. You should be the first to know which campaigns are \"hidden gems\" and which are \"money pits.\"
What success looks like
* Strategic Alignment: Tight integration of marketing activity with the goals of the GTM teams.
* Pipeline Contribution: High conversion rates within our \"Top Tier\" accounts
* Operational Excellence: Flawless, GDPR-compliant execution of regional programs with a \"get-it-done\" startup mentality.
What you’ll bring
* 5+ years of experience in regional marketing, preferably in the B2B SaaS or cybersecurity space
* Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
* Comfortable working cross-functionally in a fast-paced, global environment.
* A proactive mindset - you anticipate needs, solve problems, and follow through.
* Excellent communication and collaboration skills.
* A \"get-it-done\" attitude and willingness to roll up your sleeves to make things happen.
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