Regional Sales Manager: Middle East and North Africa
Location: Beirut, Amman, Cairo, Baghdad (or another major hub city in the region with regular travel required)
Employment Type: Full-time
About Us MLA – Move Language Ahead, trading as Go Languages World Wide Ltd. in the United Kingdom, is a global leader in junior study abroad programmes. We design and deliver high-quality residential and homestay language experiences for students aged 11–17 across the UK, Ireland, USA, Canada, and Italy.
Our business model is exclusively B2B: we work only through education agents, never with individual students. This ensures our focus is on building strong, long-term partnerships and providing agents with the support, resources, and confidence to grow recruitment in their markets.
Position Overview
We are seeking an experienced and driven Regional Sales Manager to oversee MLA’s growth in the Middle East and North Africa. This role is central to expanding MLA’s agent network and strengthening relationships in one of the most important source markets for international education. The successful candidate will have a proven track record in agent-focused sales, a strong network in the sector, and the cultural knowledge needed to navigate diverse markets within the region.
Key Responsibilities
* Develop and execute a regional sales strategy focused on agent recruitment, retention, and growth.
* Build, strengthen, and manage MLA’s network of trusted education agents across the MENA region.
* Provide agents with transparent programme details, pricing, and marketing resources to support enrolments.
* Deliver training and ongoing support to agents, ensuring they are confident in representing MLA.
* Represent MLA at international education workshops, trade fairs, and agent-focused events across the region.
* Serve as the first point of contact for regional agents, ensuring high levels of service, responsiveness, and problem-solving.
* Analyze agent performance, market trends, and regional feedback to guide MLA’s strategy and product development.
* Produce regular reports, sales forecasts, and market updates for senior management.
Qualifications and Skills
* Bachelor’s degree in Business, Marketing, Education, or a related field.
* Minimum of 5 years of sales experience in the education travel, ELT, or study abroad sector.
* Proven success in growing agent networks and delivering sales results through strong relationship management.
* Established network of education agents in the MENA region.
* Strong interpersonal, negotiation, and presentation skills.
* Fluency in English and Arabic; fluency in French is a strong advantage.
* Self-motivated, independent, and able to collaborate effectively with MLA’s global team.
* Willingness to travel extensively within the region to visit agents and attend industry events.
What We Offer
* Competitive salary with performance-based incentives.
* The opportunity to represent a well-established and trusted global junior programmes brand.
* Professional growth and career development within a rapidly expanding international company.
* A supportive, multicultural, and collaborative work environment.
Compensation Package
We offer a competitive base salary in line with regional standards, along with a performance-driven commission structure directly linked to student enrolments. Additional annual bonuses are available for exceeding targets, ensuring strong earning potential for high performers. This package is designed to reward both the development of long-term agent partnerships and the achievement of ambitious sales results.
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