Tempe is the footwear and accessories division of the Inditex Group. We are located in Alicante and we have more than 2000 professionals of different nationalities. The different brands of the Group are represented in Tempe : Zara, Massimo Dutti, Pull&Bear, Bershka, Zara Home, Oysho, and Stradivarius, each with its own Design, Manufacturing, Buying, Product, and Distribution team.
E-COMMERCE PRODUCT MANAGER ZARA
Define, plan, and execute the online commercial strategy for the season for international markets and assigned lines. This includes selecting products and setting directives for commercial, distribution, and communication strategies to meet objectives.
* Provide information and content for the press minisite of the brand and various showrooms to promote product appearance.
* Define the product image for each campaign, including presentation, looks, and details in collaboration with the Image team.
* Assess and select products suitable for international markets, identifying specific gaps or needs.
* Plan and execute the product's commercial strategy, including lifecycle management, collection updates, cross-selling coordination, and inclusion in special content.
* Determine appropriate timing and quantities for merchandise stocking and initial product rollout in international markets.
* Ensure the availability and quality of content such as graphics, descriptions, translations, and product details for online sales.
* Propose comprehensive communication plans across various channels like web and social media. Coordinate the development of marketing materials.
* Generate web metric analyses to identify product and merchandising needs, providing insights for business improvement.
Academic Requirements :
* Bachelor’s degree in Business Administration, Economics, Advertising, or similar.
* Master's or higher degree in Communication, E-Commerce, Commercial Management, or Marketing; specialization in fashion companies is highly valued.
Specific Knowledge :
* Proficiency in English.
* Strong knowledge of fashion and current trends.
* Understanding of sales and marketing principles.
* Analytical skills and proficiency in Excel.
* Knowledge of Google Analytics and / or Marketplaces is highly regarded.
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