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Product marketing manager

Barcelona
Enginy (formerly Genesy)
Responsable marketing
Publicada el 18 febrero
Descripción

About Enginy

Enginy is a Barcelona-based startup on a mission to revolutionize how B2B sales and prospecting teams operate. Our cutting-edge AI-driven lead generation technology empowers sales teams to focus on what truly matters: selling. By automating manual prospecting, we help optimize workflows, ensuring a predictable and scalable sales pipeline—no wasted time, just results.

After successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets.

We're looking for a Product Marketing Manager to accelerate the growth of Enginy.

As the PMM for Enginy, you'll embed deeply with our product teams (Prospecting and Engagement) to understand the technical roadmap, then coordinate across marketing and sales to deliver cohesive launches that reinforce our position at the frontier of AI-powered sales tools.

About the role

Launch Orchestration: Own the end-to-end launch process for Enginy's features, from early roadmap discussions with product through post-launch analysis. Build and maintain launch calendars, coordinate cross-functional teams, and ensure consistent messaging across all channels.
Messaging & Positioning Framework: Develop crisp, technically-accurate messaging that translates Enginy's capabilities into clear value propositions for different personas and use cases
Sales Enablement: Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Enginy's differentiation in technical conversations
Competitive Intelligence: Monitor the AI sales tools landscape to inform our positioning and identify opportunities for differentiation.

About you

Must-have:

2+ years of work experience in product marketing
At least 2 years marketing products for software companies
Demonstrated ability to work directly with product teams and translate technical concepts for diverse audiences
Strong project management skills with experience coordinating complex, multi-stakeholder launches
Exceptional written communication skills, particularly in crafting clear, concise messaging
Experience with sales enablement, including creating competitive positioning and technical demo materials
Low ego and willingness to dig into detailed execution work while maintaining strategic perspective
Based in Barcelona or open to relocation.

Nice-to-have:

Previous experience in sales (SDR, BDR, AE)
Experience at early-stage startups or rapidly scaling product teams
Understanding of AI technologies and their applications in software development
Track record of successful launches for software products

Representative projects

Building and coordinating a systematic launch cadence that can handle both major feature releases and weekly incremental improvements
Creating a comprehensive competitive intelligence framework for the AI sales tools space
Developing persona-based messaging for different segments (Sales leaders, SDRs, RevOps)
Establishing metrics and feedback loops to measure launch effectiveness and iterate on go-to-market strategies
Implement AI to extract customer insights at scale that inform future product roadmap as well as messaging for marketing acquisition initiatives.

What We Offer

Competitive salary tailored to your experience.

A collaborative, no-ego culture where ideas move fast.

Enticing performance bonuses that you won't see anywhere else.

Flexible remuneration through Cobee.

Short Fridays all year round and extra days of vacation for your birthday and Geneversary.

Working remotely for two weeks in August from anywhere in the world.

A discount on a premium gym (with spa access) just a step away.

Free fresh fruit every day to help you care for your health.

Free coffee to keep you energized.

A discount at a beachfront cafe where you can also get daily menu deals.

Beachfront office so you can work with stunning sea views—an inspiring and energizing workspace.

Direct beach access to take breaks by the sea and recharge.

Continuous learning, including but not limited to mentoring, coaching, workshops, and opportunities to attend SaaS conferences.

Career growth opportunities, as we won't let your dedication and results go unnoticed.

Team gatherings and celebrations, because we love to build connections and celebrate achievements together.

A collaborative culture because we foster hard work, teamwork, transparency, and respect, encouraging open communication and a positive environment where your voice matters.

Ready to shape the future of B2B sales with us? Let's build something great together

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