Head of People at PropHero
With around 200 professionals across Madrid, Valencia, Argentina, Australia, and Indonesia, the company has reached a stage where headcount growth is no longer the priority. The Head of People builds the performance infrastructure that makes this possible and becomes the strategic partner for a leadership team that holds the bar high.
PropHero is a technology scale-up founded in 2021 that transforms real estate investment through an AI-powered marketplace. The platform analyzes over 80 million data points and more than 250 variables to identify, acquire, and manage high-performing assets across four countries. It currently manages over 1.2 billion dollars in real estate assets for a community of more than 8,000 investors from 40 countries. The company combines proprietary technology with deep local expertise to deliver a rigorous, scalable, and data-driven investment experience.
The strategic bet is to grow in quality, leverage AI for efficiency, and build a team where every person raises the bar.
Head of People
There is a team of five: two talent acquisition specialists, a culture lead, a People operations manager, and an office management intern. What has been missing is the layer above them: someone who turns a reactive HR setup into a performance engine. That is the mandate for the Head of People.
The starting point is the performance system. The second axis is talent density, measured in data. The Head of People defines and tracks the metrics that matter: talent density by role, performance distribution across the organisation, regretted versus non-regretted attrition, time to productivity, and manager effectiveness. These feed dashboards that leadership actively reviews, to answer uncomfortable questions about where the organisation is under-bar and which managers consistently build top performers. The sector is shifting, AI and efficiency are replacing headcount, and people are the biggest cost on the books. The Head of People must understand this as a business reality, not a constraint. The question is not how many people are joining, but whether each new person raises the bar of the team around them.
"We want to be a company where performance is visible, excellence is rewarded, and people who are not contributing are addressed directly. Pedro Armas, Chief of Staff, PropHero
Managers at PropHero need to become performance multipliers. The Head of People coaches them on setting expectations, giving direct feedback, and making compensation and promotion decisions with confidence. This role has teeth: it calls out weak management when it needs to, and it operates as a trusted advisor to the Chief of Staff and the broader leadership team, which includes the CPO, COO, and CRO. The Head of
Exposure to cultures that resemble Revolut or Netflix, or direct experience rebuilding a performance system from scratch, weighs heavily. The candidate brings enough seniority to push back on the CEO and leadership team when needed, and enough charisma to be followed by a distributed team across four countries.