ROLE PURPOSE
The Paid Media Specialist will play a critical role in accelerating customer acquisition, maximizing return on ad spending, and strengthening Plazo Credit's + BNPL product market position through disciplined, data-driven paid media execution. Reporting directly to the PPC Manager in Spain and implementing the operational changes in the accounts.
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PRIMARY RESPONSIBILITIES
- Account Management Across Paid Media Platforms: Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, and other relevant social and search platforms.
Maintain healthy account structures, audience segmentation, bidding strategies, and budget pacing across all active campaigns.
- Campaign Execution: build, launch, and optimize paid campaigns end-to-end. This includes setting up campaign architecture, uploading creatives, writing and testing ad copy, and conducting QA before launch to ensure flawless delivery.
- Social Ads Strategy and Optimization: Execution of social advertising as a core acquisition channel, with particular focus on Meta and TikTok. Develop testing frameworks for creative, audiences, and placements, and continuously optimize toward CPA, ROAS, and other KPIs.
- Performance Reporting and Insights Build and deliver regular reports (daily, weekly, monthly) covering campaign performance, KPIs, and trends. Translate data into actionable insights and recommendations for stakeholders, highlighting wins, risks, and opportunities for scaling.
- Audience and Targeting Strategy Build and refine audience segments, including custom audiences, lookalikes, retargeting pools, and interest-based targeting. Ensure targeting strategy aligns with the business goals, from prospecting to conversion and reactivation.
- Creative Collaboration Partner with the creative team to brief, request, and traffic ad assets. Provide performance feedback on creatives and propose new concepts based on what is working in-platform.
- Tracking, Tagging, and Compliance Ensure proper implementation of pixels, conversion APIs, and tracking parameters across platforms. Maintain compliance with platform policies and financial services advertising regulations.
- Competitive and Market Monitoring Track competitor activity in the fintech space, monitor industry benchmarks, and stay current on platform updates, new ad formats, and emerging channels to keep the paid media strategy ahead of the curve.
- Cross-Functional Collaboration: Work closely with other departments/teams and the growth marketing team to align paid media activity with broader marketing campaigns, product launches, and business objectives. xhfqzwm
KNOWLEDGE & SKILLS
-Hands-on experience managing paid media platforms(Search, Display, YouTube, Performance Max, Meta, Tik Tok…)
-Familiarity with Google Tag Manager
-Experience with A/B testing methodology and statistical significance
-Understanding of platform-specific creative requirements and trends
-Clear communication skills for working with cross-functional teams and stakeholders
-Ability to deal with multiple campaigns and priorities in a fast-paced environment
PREFERRED QUALIFICATIONS & EXPERIENCE
Bachelor’s in Marketing, Business Administration or related fields
Experience of 1 to 2 years in Paid Media (ideally in the BNPL industry)
Google Ads and Google Analytics certificate
Analytical skills with proficiency in Excel/Google Sheets
Nice to have:
- Prior experience advertising BNPL, consumer credit, or fintech products
- Understanding of the BNPL customer journey, funnel dynamics, and acquisition KPIs
- Knowledge of advertising compliance requirements for financial services
- Experience in reporting tools such as Looker Studio, Power BI, or Tableau
BENEFITS
Private health and dental insurance
Discounted gym membership
Freedom to work from home two days a week
Kitchen with free coffee and fruit each Monday, Wednesday and Friday and snacks
Team building activities and work in an international and passionate environment
Don’t miss the opportunity to be part of a company that values innovation and talent!
Join us and take your career to the next level