Job Title: User Acquisition Manager
Company: BlueThrone
Overview
We are looking for a Mobile User Acquisition Manager to own our UA strategy across multiple apps. You’ll plan, launch, and optimize campaigns that drive high-quality users while keeping acquisition costs efficient. Partnering closely with product, design, and data, you’ll turn insights into growth — pushing ROAS higher and CPI lower with every iteration.
About BlueThrone
With 80M+ downloads, 20M+ monthly active users, and a lean, fast-moving team, we’ve reached $14M ARR in just three years, entirely organically. Our success comes from bold bets, six strategic acquisitions, and two exits — proof that when we see potential, we know how to unlock it.
At the center of it all is our Growth Team — a cross-functional squad that drives both user growth and monetization across our portfolio. It’s where product thinkers, data experts, designers, and marketers work side by side to experiment, iterate, and scale what works.
This team’s mission is simple — turn good apps into thriving businesses. Every campaign, every insight, and every experiment you run has a direct impact on millions of users and the future of our apps. We work across different types of products, with new ones constantly joining the mix — fast-paced, ever-changing, and full of opportunities to learn and grow.
If you love ownership, impact, and seeing data-driven ideas come to life, you’ll fit right in.
What you’ll do
- Run & Optimize Campaigns: Plan, execute, and scale user acquisition across Facebook, Google, TikTok, and Apple Search Ads.
- Own the Data: Dive into SQL, MetaBase, and Excel to analyze performance, and continuously optimize targeting, creatives, and bidding strategies.
- Collaborate Cross-Functionally: Partner with Growth, Product, and Design to align UA with product and monetization goals.
- Experiment Constantly: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance.
- Manage Multiple Apps: Balance campaigns across different products, each with its own growth playbook.
- Level Up ASO: Implement and track strategies to improve app visibility, rankings, and conversion rates in app stores.
- Report & Refine: Track CPI, ROAS, LTV, and user retention, while managing campaign budgets and pacing to maximize efficiency.
What you’ll need to succeed
- Must have experience on the developer side (in-house at an app or game company), NOT agency.
- 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
- Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
- Deep knowledge of mobile marketing metrics: CPI, CPA, ROAS, and LTV.
- Experience with mobile SDKs or attribution tools (e.G., Firebase, Adjust, Appsflyer ) to track user behavior and optimize campaigns.
- A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
- Ownership mindset — ability to work independently, lead projects, and manage multiple campaigns with precision.
- Creative problem-solving skills with a passion for experimentation and continuous optimization.
Bonus Points
- Experience working with ad networks such as Mintegral, Unity, AppLovin, and Moloco.
- Experience in growth channels like influencer marketing, email marketing, content marketing, or SEO.
- Background in gaming, music, or dating apps.
Equal opportunities
To truly represent our vibrant and diverse BlueThrone community, we prioritize diversity and inclusion. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability. If you need reasonable adjustments at any point in the application or interview process, please let us know.
Lead the charge in mobile growth — own campaigns, scale impact, and define what user acquisition excellence means at BlueThrone.
Details
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Technology, Information and Internet
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