MISSIONResponsible for leading, understanding and optimizing all traffic channels at Iberia level, designing an online acquisition strategy with a continuous customer focus, ensuring a data-driven approach to all paid media initiatives and proposing new partners to achieve media goals.
RESPONSABILITIES
Design the traffic qualification strategy at Iberia level to achieve media objectives, in close collaboration with the Digital Manager. Alignment with key teams: budget alignment with Finance Teams, Strategy alignment with central guidelines and Local Offer, Marketing and E-commerce teams.
Lead the day-to-day relationship with the digital agencies: campaign briefing, implementation and follow-up.
Demonstrate proficiency in Tool Management: expertise in Business Manager of Meta and TikTok, Google Ads, DV360 and Campaign Manager.
Optimization of all traffic channels, conducting in-depth analysis of paid media campaign performance to identify trends and opportunities.
Weekly and Monthly Reporting to internal stakeholders (Local and Central teams), providing actionable insights and recommendations.
Supervise and promote the correct implementation of tags/pixels to ensure accurate data collection for reporting and traffic behavior analysis (campaigns/ web/ landings).
Oversee App marketing initiatives, including performance tracking, reporting, and developing action plans to drive app acquisition and engagement.
Continuous focus on customer analysis and qualified acquisition leveraging data to propose new channels of traffic generation.
Follow up of SEO project to ensure alignment and synergy with Traffic Strategy.
Budget & financial Follow-Up: managing allocation and spend of the paid media budget in close collaboration with the finance team. Track and manage invoices from media suppliers.
INTERNAL STAKEHOLDERSAll Departments
EXTERNAL STAKEHOLDERSAgencies, Media providers, Media partners
EXPERIENCE / ABILITIES4 years experience or more in agencies or similar digital marketing roles
RESULTS ORIENTEDRESULTS ORIENTED
ANALYTICAL CAPACITYANALYTICAL CAPACITY
COMMUNICATIONCOMMUNICATION
ORGANIZATION AND PRIORITIZATIONORGANIZATION AND PRIORITIZATION
SEEKER TRENDS/ BEST PRACTICESSEEKER TRENDS/ BEST PRACTICES
IT TOOLS
GOOGLE ANALYTICS (REPORTING, TAG MANAGER..), GOOGLE ADS, FACEBOOK ADS MANAGER, ADSERVERS
MICROSOFT OFFICE: Proficient in Microsoft Excel & Powerpoint
LANGUAGESHigh Level English (C1), other languages like French and/or Portuguese are a plus
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