We are seeking a bilingual (English / Spanish) Digital Analytics & CRO Specialist to develop data-driven strategies that enhance digital performance and conversion rates.You will be responsible for managing GA4 configurations, leading A / B testing initiatives, and collaborating with cross-functional teams to identify and implement optimization opportunities.Key ResponsibilitiesGA4 Configuration & Data Management:
Implement and maintain advanced GA4 setups, ensuring accurate tracking and data integrity.Conversion Optimization (CRO):
Design and execute A / B and multivariate tests using tools such as VWO, Optimizely, or AB Tasty. Analyze results to improve conversions and user experience.Insights & Reporting:
Create dashboards in Looker Studio and generate reports to monitor KPIs and support data-driven decision-making.Data Analysis & Strategy:
Analyze conversion funnels and user behavior to identify friction points and opportunities. Consolidate insights across SEO, advertising, CRM, and analytics for strategic planning.Collaboration & Communication:
Work closely with consulting, sales, and client teams. Translate complex data into clear recommendations and prioritize initiatives based on business impact.Client Engagement:
Maintain ongoing communication with clients to share insights, test results, and performance improvements.Required Skills & Experience3+ years in digital analytics and CRO, preferably with agency or freelance backgroundAdvanced GA4 configuration and monitoring skillsProficiency in Google Tag Manager, Excel / Google Sheets, Looker StudioExperience with CRO tools like VWO, Optimizely, AB TastyHigh proficiency in English (C2) and fluent SpanishStrong communication and stakeholder management skillsExperience in SaaS, B2B lead generation, or e-commerceHolistic understanding of digital marketing (SEO, Ads, CRM)Familiarity with CRM platforms (HubSpot, Salesforce) and CMS platforms (WordPress, Shopify, No Code)Nice-to-Have SkillsExperience with Adobe Analytics and Universal AnalyticsAdvanced statistical analysis skills, knowledge of Tableau or Power BIExposure to Hotjar, Clarity, or similar toolsOpportunities for professional development and career growthCollaborative, dynamic international work environmentJ-18808-Ljbffr
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