PWe are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. /ppWe are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know. /ppbr/ppFor our Barcelona offices we are searching for a bDigital Marketing Specialist. /b /ppbr/ppbMAIN TASKS ANS RESPONSABILITIES: /b /ppbContent Management: /b /pulliWrite content for our website, focusing on conversion and SEO. /liliCreate blog posts aligned with SEO positioning strategies. /liliCustomize international materials to suit local market (Spain and Portugal). /liliSupport franchise growth with specific content (texts, landing pages, brochures). /liliWrite and adapt AI-generated texts, ensuring quality and consistency. /liliEnsure a high level of writing quality, clarity and consistency across all digital content. /li /ulpbContent SEO: /b /pulliApply basic SEO principles: identify user search intent, optimize titles, subtitles, meta descriptions, and overall structure. /liliEnsure website content aligns with SEO strategy. /liliSupport the optimization of website pages and blog articles following SEO best practices. /li /ulpbWebsite CMS Management: /b /pulliManage and update website content using CMS platforms, mainly bWordPress /b. /liliUpload, edit and structure website pages, blog posts and landing pages following SEO and conversion best practices. /liliEnsure content consistency, formatting and optimization across the website. /liliCollaborate with external agencies or developers when required for website updates or improvements. /liliAbility to adapt quickly to proprietary platforms and internal CMS tools, used for managing website content and digital assets. /li /ulpbCRM, Marketing Automation Lead Management: /b /pulliSupport the management and optimization of the CRM platformb (HubSpot or similar) /b. /liliCreate and manage email marketing workflows, automated campaigns and lead nurturing sequences. /liliMaintain and update contact databases ensuring data quality and segmentation accuracy. /liliSupport the marketing and sales teams in managing leads and customer lifecycle stages within the CRM. /liliMonitor and analyze CRM campaign performance (open rates, CTR, conversion) and suggest improvements. /liliAbility to quickly learn and work with proprietary CRM platforms, including internal tools used for lead management, communications and newsletter distribution. /li /ulpbSocial Media (LinkedIn, Meta, Instagram, and YouTube): /b /pulliSchedule the social media content and publish according to calendar. /liliModerate comments and messages across the different platforms. /liliSupport to franchisees in managing and responding reviews on platforms like Google and Trustpilot. /liliAnalyze, measure, and optimize the Social Media content strategy. /li /ulpbEmail Marketing and Communication: /b /pulliWrite newsletters and DEMs. /liliDraft internal and franchise network communications, PR materials. /liliSupport on email marketing. /liliMonitor campaigns and the customer loyalty program. /liliMaintain communication with the sales team and other departments within the company. /li /ulpbGraphic Design Support /b(it´s a PLUS): /pulliCollaborate on the development of graphic design materials for social media, website, and brochures. /liliCreate simple designs using tools like Canva (or similar) when needed. Experience with Adobe tools is a strong plus. /liliSuggest visual ideas to improve digital ad content (Google Ads, Social Ads, YouTube). /li /ulpbr/ppbSKILLS AND EXPERIENCE REQUIRED: /b /pulliEducational background: Degree in Marketing, Communications, ADE, Graphic Design, Engineering, Data Science, or similar. /lili3 years of experiencie in a similar position. /liliLanguages: Native Spanish, fluent English, Catalan (is a plus) /liliAdvanced Excel user. /liliAnalytical Mindset: Transform data into actionable insights, leveraging your strong analytical skills. /liliExceptional interpersonal skills including the ability to interact professionally in a multi-cultural environment with a great team work attitude; /liliCreative vision: Explore your creative mind, devising and implementing innovative marketing strategies that stand out. /liliResults Focus: Exhibit a results-oriented mindset, thriving both independently and as a vital team member. /li /ulpbr/ppbWHAT WE OFFER: /b /pulliHealth Insurance. /liliTicket restaurant. /liliA vibrant international environment in a continuously growing company, with many professional and personal development opportunities. /liliExtensive training and development opportunities within the group, including access to an online learning platform. /liliA multicultural organizational structure and team. /li /ulpbr/ppbr/ppbr/ppbAbout Fortidia /b /ppFortidia is the brand identity of MBE Worldwide S.p.A. - a company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing shipping, fulfillment, logistics, marketing and print solutions: Mail Boxes Etc. (outside the U.S. and Canada.), World Options, PACK SEND, PostNet, ParcelValue, Spedingo, GEL Proximity, AlphaGraphics, Kwik Kopy Australia, Multicopy, and Print Speak. In 2024, its platform - including 3,200+ Business Solutions Centers in 57 countries with over 14,000 associates - served 850,000 business customers worldwide generating €1.45 bln (US$1.65 bln) of System-wide Gross Revenue. /pp For more information, visit the Fortidia Group websites: /ppfortidia.com - mbeglobal.com - mbe.it - mbe.es - mbe.de - mbefrance.fr - mbe.pl - mbe.pt - mbe.co.uk - worldoptions.com - packsend.com.au - packsend.co.uk - postnet.com - parcelvalue.eu - spedingo.com/en -gelproximity.com/en - alphagraphics.com - kwikkopy.com.au - multicopy.nl - printspeak.com /p