A person with disabilities will be given preferential consideration per local regulations.Minimum qualifications :
Bachelor's degree or equivalent practical experience.Experience working in analytical roles in marketing analytics, data science, financial services, investment banking, or management consulting.Experience with using data and analytics, including SQL, R, or similar statistical programming languages to make decisions.Preferred qualifications :
Experience in marketing campaign analytics.An understanding of Google's products and operating landscape.Understanding of qualitative and quantitative consumer research.Ability to effectively influence and communicate cross-functionally and work on multiple projects simultaneously in a fast-paced dynamic environment.Ability to operate independently and collaborate as part of a team.About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will analyze large data sets, design and perform statistical analyses to improve process efficiency and campaign impact. Collaborating with marketing, product management, analytics, and engineering teams, you will analyze data, align on key metrics, and generate insights to develop effective marketing programs.As a Marketing Analyst, you will deliver data-driven insights to inform marketing strategies and evaluate effectiveness. Using deep data analysis and user insights, you will identify marketing opportunities across Google products, and advocate your recommendations to executive leadership to support data-driven decision making, thereby driving organizational growth.You will work closely with marketing teams and the global Analyst community to share insights and best practices.Our approach to marketing combines technology and user-centric strategies, demonstrating how Google's products solve real-world problems and engaging users effectively.Responsibilities
Manage marketing analytics for campaigns in Google Ads, Search, Shopping, and other products.Own success metrics and measurement plans to evaluate the impact of marketing campaigns.Translate business questions into analytical projects to inform decisions.Conduct end-to-end analysis and communicate insights clearly.Drive insights and recommendations in complex data environments.Collaborate cross-functionally with product marketing managers, analysts, and other stakeholders to execute initiatives.Work with large datasets and develop decision-making frameworks in limited data situations.Google is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We consider qualified applicants regardless of criminal histories, in accordance with legal requirements. For accommodations, please complete our Accommodations for Applicants form.
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