Position Overview Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta oportunidad?Descúbralo a continuación.In line with the current competitive landscape of the Spanish automotive OEM market—characterized by rapid electrification, strong Chinese brand entry, increasing digital lead acquisition, and high dependence on dealer network conversion—we are seeking a New Media Manager to drive brand visibility, audience engagement, and lead generation across Spain.This role goes beyond content posting.It requires strategic planning, performance orientation, deep understanding of the Spanish digital ecosystem, and the ability to convert online engagement into measurable business outcomes (traffic, test drives, leads, and brand consideration).The adecuado candidate combines content strategy, performance mindset, and community intelligence, acting as a bridge between brand, media, dealer network, and sales teams.Key Responsibilities:Social Media Strategy & Brand PositioningDevelop and execute the annual and quarterly social media strategy aligned with OEM brand positioning and Spanish market launch priorities.Define content pillars (product, technology, NEV education, lifestyle, CSR, dealer activation, etc.) to strengthen brand awareness and consideration.Ensure consistent brand tone, visual identity, and messaging across all digital platforms.Benchmark competitors (EV brands, emerging Chinese OEMs, traditional brands) and identify differentiation opportunities.Lead live streaming strategy (New Media)Platform Management & Content OperationsManage the social media agency ensuring the established KPIs Supervise official brand accounts on Instagram, TikTok, YouTube, Facebook, and LinkedIn (if B2B/fleet focus applies).Plan, script, coordinate production, and publish short-form videos, launch content, behind-the-scenes materials, auto show coverage, and influencer collaborations.Localize global HQ assets for Spanish audien