PstrongJob Title: /strongMarketing Director - Growth Brand Lead (AI-first) /ppbr/ppstrongAbout the company: /strong /ppBEONx is a high-end technology provider for the hospitality sector, delivering strongAI-driven Revenue Management Software (RMS) /strong globally. Our mission is to assist hotel groups in maximizing profitability and pricing through sophisticated data science and a user-friendly product experience. /ppAs our integral footprint grows across Europe, LATAM and North America, we are seeking a visionary hands on professional to spearhead our brand evolution and establish BEONx as the leader in hospitality revenue tech. /ppbr/ppstrongAbout the role: /strong /ppThe Marketing Director takes full ownership of the end-to-end marketing ecosystem, encompassing brand, public relations, demand generation, and event strategy. Reporting to the CRO, this leadership position focuses on converting company goals into a high-performance marketing machine that delivers a strongconsistent, high-quality pipeline /strong for the sales organization. /ppYou will design and strongbuild a high-performance, AI-first marketing engine /strong capable of generating consistent, high-quality pipeline and scaling globally. This role requires a combination of strategic thinking with hands-on execution, integrating AI across workflows, campaigns and operations to significantly increase speed, efficiency and impact. /ppstrongWorking closely with Sales, Product and Leadership /strong, you will ensure that marketing is fully aligned with revenue goals and becomes a core driver of business growth. /ppbr/ppstrongSkills Requirements /strong /ppWe seek a senior marketer who balances strategic vision with a hands-on execution mindset. The ideal professional is: /pullistrong5+ years of experience /strong leading demand generation and brand strategy within a B2B SaaS environment; hotel tech background is highly valued. /lilistrongAI-native expertise /strong with a proven history of engineering proprietary agents and automated workflows. You possess a practical mastery that extends beyond conversational prompts to build transformative tools that revolutionize operational output. /lilistrongData-fluent /strong, with deep expertise in HubSpot and attribution modeling. /lilistrongBrand-sensitive /strong, valuing consistency and narrative craft in B2B branding. /lilistrongOperationally rigorous /strong, managing marketing through clear OKRs and systematic cadences. Expert command of strongHubSpot, LinkedIn Ads /strong, and modern data analytics stacks. /lilistrongA builder /strong, motivated by scaling a global marketing function in a fast-paced SaaS environment. /lilistrongBilingual in English /strong with full professional fluency in both written and verbal communication. /liliProven ability to build and optimize a strongfull-funnel marketing engine /strong with measurable impact on revenue and acquisition efficiency. /li /ulpbr/ppstrongNice to Have /strong /pulliExposure to the hospitality industry, independent hotels, or adjacent tech ecosystems like PMS and OTAs. /liliFluency in strongSpanish /strong. /liliHistory of scaling marketing teams within stronghigh-growth startup environments /strong. /liliExperience managing budgets and collaborating with cross-functional stakeholders including Sales, Product, and Finance. /liliFamiliarity with strongABM frameworks /strongand complex, multi-stakeholder purchasing cycles. /li /ulpbr/ppstrongKey Responsibilities: /strong /ppHere are some (but not all) the responsibilities that will fall under the Marketing Director: /ppstrongGrowth Demand Generation /strong /pulliOptimize the website as a lead generation engine and manage social media strategy. /liliScale email nurture workflows and database segmentation efforts. /liliExecute a lead magnet strategy that captures demand across the buyer journey. /li /ulpstrongAI/Marketing Operations /strong /ppA core part of this role is to design and build an AI-powered marketing engine. You will: /pulliBuild and orchestrate a network of AI agents and automations /liliAutomate up to 80% of marketing execution /liliIntegrate AI across content, campaigns, personalization and lead scoring /liliTransform marketing from a set of campaigns into a scalable system /liliEnsure strongCRM discipline /strong in HubSpot as the primary source of revenue data. /li /ulpstrongStrategy Planning /strong /pulliEstablish marketing OKRs and lead a full-funnel strategy aligned with commercial targets. /liliManage the annual budget, ensuring optimal ROI and resource allocation. /liliDeliver accurate performance reporting, focusing on attribution and CAC efficiency. /li /ulpstrongBrand Positioning /strong /pulliEvolve and protect strongbrand identity and guidelines /strong. /liliParticipate actively in the stronglaunch of the new vision /strong of the company, adapting our branding to the new needs of the company. /liliDefine market positioning and articulate our unique value proposition. /li /ulpstrongPR Communications /strong /pulliOrchestrate media relations and thought leadership initiatives with industry publications. /liliCreate press releases and executive content aligned with major product milestones. /li /ulpstrongEvents /strong /pulliDesign and execute an strongannual events strategy /strong tied to pipeline generation goals. /liliCoordinate end-to-end logistics for trade shows and international fairs. /li /ulpstrongPartnerships Co-Marketing /strong /pulliIdentify and leverage strongco-marketing opportunities /strong within the hotel tech ecosystem. /liliDevelop joint content and event initiatives with strategic industry partners. /li /ulpbr/ppstrongThe success of the Marketing Director will be measured by the following KPIs: /strong /ppPlease note that Success in this role is measured by business impact, not marketing activity. Some of the KPIs that will measure this impact are: /pulliMarketing-influenced by market → Number of deals closed won generated by Marketing /liliLead generation and conversion rate → Number of qualified leads generated by Marketing /liliEarned media coverage volume → press clipping/brand mentions /liliMarketing ROI → investment vs MRR generated by Marketing /liliOrganic traffic growth, SEO keyword rankings and GEO performance. /liliLinkedIn engagement rate and follower growth. /li /ulpbr/ppstrongWhat this role is NOT /strong /pulliThis is not a coordination role for agencies /liliThis is not a brand-only or performance-only position /liliThis is not a role for someone who prefers managing over building /li /ulpbr/ppIf you are not comfortable owning revenue impact, this role is not for you. /ppbr/ppstrongWhat we offer: /strong /ppWe offer you the possibility to join our team of fun, super smart and amazing people. /ppbr/ppWe are entering a phase where brand, positioning and demand generation will define our next level of growth. This role will play a key part in that transformation. /ppbr/ppAt BEONx you will find a place where you can grow and develop your career with the following benefits: /ppbr/pulliFull-time contract. /lili100% Remote work from Spain or the EU region (we have offices in Madrid, and Salamanca). /liliThe opportunity to be part of the team during our global expansion. /liliA compensation package with fixed + variable components to recognize your hard work and success. /lili25 days off per year (22 days + 24th Dec + 31st Dec + your birthday). /liliA compelling career plan that will unlock endless possibilities and propel your professional journey. /liliA flexible compensation plan through Pluxee: you'll have the freedom to tailor your benefits to suit your individual preferences. /liliA familiar and close-knit atmosphere, where open communication flows freely and horizontally. /li /ulpbr/ppbr/p