The Global Brand Director will be responsible for driving the pre-commercialization and commercialization strategies, leading the development and execution of the commercialization plan in close collaboration with the Global Specialty Care TA cross-functional team, Global Medical and Scientific Affairs team, and supporting in-country sales and marketing efforts.
This role will oversee day-to-day brand operations, including strategic and tactical plan development, branding and creative strategies, strategic communication, budget management, and KPI monitoring.
This is a remote position, and candidates can be located anywhere in Europe. It is an individual contributor role.
Key Responsibilities:
* Lead the Olezarsen brand in partnership with the VP, Head of Immunology and Specialty Care, to ensure successful launch and strategic development, supporting product potential and regional activities.
* Develop and coordinate the implementation of global brand strategy, positioning, communication, congress strategy, KOL management, and geographical expansion plans across all regions and markets, integrated into the global commercialization plan.
* Manage daily brand marketing activities aligned with milestones, budgets, and KPIs.
* Lead global cross-functional teams including Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, and Finance, ensuring alignment with the brand strategy.
* Collaborate strategically and operationally with the VP and portfolio CAT Lead on daily activities and processes such as LRP, EPR, SPR, and ExCom reviews.
* Build partnerships with affiliates to gather insights and provide strategic guidance for local launch preparations, aligned with business needs.
* Engage with external stakeholders like KOLs to establish a strong foundation for Olezarsen's ambitions.
* Control external expenses related to promotion and advertising, ensuring budget adherence and resource optimization.
* Represent the commercial function in the Core Asset Team (CAT) and coordinate with peers to ensure synergies and address common challenges.
* Liaise with Ionis, the commercialization partner, to maximize global footprint potential.
* Operate ethically, adhering to Sobi's values, SOPs, and regulatory requirements, including ongoing training.
* Perform additional duties as assigned.
Qualifications:
* University degree in medical/science fields.
* Proven experience in global prelaunch and launch activities in rare diseases, preferably in immunology.
* At least 5 years of strong brand management experience in global or leadership marketing roles.
* Project management skills with a results-driven approach.
* Experience managing multi-stakeholder projects, delivering results on time and within budget.
* Additional experience in sales, market analytics, and business intelligence is a plus.
* Ability to manage external consultants and agencies.
* Customer relationship management experience.
Personal Attributes:
* Alignment with company values: Care, Ownership, Ambition, Urgency, Partnership.
* Cross-cultural working experience.
* Analytical thinking skills.
Additional Information:
All employees should embody Sobis core values and be committed to the company's mission to address rare diseases through innovation and partnerships.
Why Join Us:
We are a global company with over 1700 employees across more than 30 countries, dedicated to making a difference in rare disease treatment and patient lives. We offer a competitive benefits package and a culture that empowers individuals to impact positively.
Sobi Culture:
We challenge the status quo, leveraging our expertise to develop innovative treatments for rare diseases through strong partnerships and sustainable growth.
An Equal Opportunity Employer:
Sobi is committed to diversity and inclusion, providing accommodations for qualified individuals with disabilities or veterans during the application process.
Remote Work: Employment Type:
Key Skills:
Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding
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