Job Description
We are seeking a strategic leader to oversee the email program in our German and Dutch Markets. This role will involve partnering with internal teams to create campaign and customer strategies, turning them into reality, and monitoring their performance. The ideal candidate will have experience in strategic channel marketing and a proven track record of delivering high-performing campaign strategies.
Key Responsibilities
* Oversee Germany and Dutch Email marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across the German market.
* Manage and closely monitor KPIs to influence and optimize campaign strategy to exceed financial objectives reporting weekly results to stakeholders.
* Apply extensive marketing background to contribute fresh ideas and innovative concepts to develop strategic channel roadmap.
* Partner with creative and Go to Market teams to influence concept strategies and ensure email campaigns are meeting campaign platform goals, channel best practices and creating impact.
* Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation.
* Work in close collaboration with global team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives.
* Develop new processes and identify opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly.
Qualifications
To be successful in this role, you will need to be a strategic leader with exemplary communication skills and executive presence. You should also have the ability to adapt to changing circumstances and drive teams with diverse objectives to alignment. Additionally, you will need to have experience in creating clarity and setting objectives from the nebulous while managing multiple complex initiatives at once.
Nice To Have
* Experience working in agile or scrum is a plus.
* Experience in forecasting and performing analytical analyses using tools such as Looker is also desirable.
Why Join Our Team
VistaPrint is an award-winning Remote-First company that values diversity, equity, and inclusion. We strive to create a culture of fairness, respect, and belonging for all. If you share our passion for making great marketing and design accessible to every small business owner, we encourage you to apply.