Remote is solving modern organizations' biggest challenge – navigating global employment compliantly with ease. All positions are fully remote.We build Automation and AI into each role to streamline processes and deliver better results.Role Overview We are looking for a data‐driven Account‐Based Marketing (ABM) Specialist to lead our paid acquisition strategy for high‐value target accounts across our Employer of Record, Contractor Management, and Global Payroll services. This role owns the execution of paid campaigns across EMEA, Americas, and APAC, using advanced ABM platforms to target mid‐market and enterprise customers.Key Responsibilities Audience Architecture: Build and manage Ideal Customer Profile audiences within the ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.Intent‐Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.Paid Media Execution Multi‐Channel Management: Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations.Performance Optimization: Conduct daily and weekly pacing audits, quarterly health checks, and ongoing A/B testing of text ads and creative formats.Channel Specifics: Manage high‐match‐rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first‐party contact integration.Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms such as Gartner Digital Markets to improve brand awareness and CVR.Cross‐Functional Alignment Sales Collaboration: Align paid strategies with Sales to orchestrate approach, providing specialized landing pages and account‐specific support.Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM.Lifecycle Integration: Partner with lifecycle marketing on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.Qualifications Experience: 6+ years in B2B performance marketing, managing $3M+ annual budgets across paid search and social.Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta Ads Manager, and LinkedIn Campaign Manager.Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data‐driven decision‐making.Compensation Annual salary range: $100,000 – $125,000 USD.Remote is an equal‐opportunity employer. We encourage applications from all qualified candidates regardless of race, gender, ethnicity, disability, sexual orientation, or other protected characteristics.
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