PemAxis has something great to offer! /emWe are looking for a Digital Marketing Specialist for Southern Europe, located at our office in Madrid. /ppbr/ppstrongTo be considered in the process, please submit your CV in English. /strong /ppbr/ppstrongWHAT IS AXIS? /strong /ppAxis is a fast-growing and innovative IT company with a global footprint. Our products and solutions focus on security surveillance and remote monitoring based on innovative, modern, and open technology platforms. This is a Swedish-based company with around 5000 employees in more than 50 countries. Axis offers a multicultural workplace with an open corporate culture. We allow and spur our employees' independent thinking. Here we bring together talented and creative people working towards the same goal - innovating for a smarter, safer world! /ppbr/ppstrongWHAT WILL YOU DO AS DIGITAL MARKETING SPECIALIST? /strong /ppThe main purpose of this role is to translate the company’s business strategies and objectives into successful digital strategies that boost brand awareness, drive lead generation, and nurture customer relationships through digital channels. This position is critical in aligning with EMEA strategic priorities and business goals to enable business growth across the Southern Europe (SEUR) region. The Digital Marketing Specialist SEUR will drive the digital marketing strategy for France, Italy, Spain and Portugal. This person will create and execute the digital programs, including analytics setup, lead generation workflows and lead follow-up by sales, prospect nurturing strategies, and channel and end-customer engagement initiatives. /ppbr/ppemYour main activities will include: /em /ppstrongDigital Marketing Strategy and Execution /strong /pulliImplement and optimize EMEA campaigns in SEUR /liliDevelop and implement integrated digital marketing programs across channels /liliCreate together with the team the SEUR digital roadmap, best practices and programs /li /ulpbr/ppstrongLead Generation and Conversion Optimization /strong /pulliOptimize lead generation and conversion strategies by refining key touchpoints in the marketing funnel /liliUnderstand how the right customer data and integration enables smarter and more efficient marketing /liliCoordinating and monitoring digital lead generation activities /li /ulpbr/ppstrongData Analysis and Reporting /strong /pulliMeasure lead volume, conversion rates, and campaign effectiveness to ensure continuous improvements and ROI /liliMonitor all activities, create custom dashboards and suggest actions for improving campaigns /liliOptimize conversion rates and drive marketing-qualified leads to the sales team /liliMonitor and report on competitive digital performance and activities /li /ulpbr/ppstrongDigital Marketing Education and Vendor Management /strong /pulliOversee the digital marketing budget for the SEUR region, ensuring resources are allocated effectively /liliDrive education and upskilling of digital competencies within SEUR, serve as Axis platform expert and schedule periodic trainings /liliEvaluate the needs of the market and research customer trends /li /ulpbr/ppstrongWHO ARE WE LOOKING FOR? /strong /ppWe are looking for a driven and self-motivated team player with high ambitions and an ability to act efficiently. We see that this person has a strong analytical, data driven and precise mindset and great understanding of the marketing profession. The person needs to have the ability to manage time and prioritize. Great communication and collaboration skills are key when working together with the SEUR marketing and sales team, but also within the EMEA organization. Moreover, we are looking for someone who is aligned with the Axis Core Values! /ppbr/ppemApart from this, we would like you to see if you have/are: /em /pulliDegree in Marketing, Digital Marketing, or a related field. /lili5-7 years of experience in digital marketing in the B2B sector /liliProven record of driving business growth, lead generation, and meeting KPI’s /liliExperience developing integrated digital marketing strategies across multiple channels /liliHave strong expertise in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and Sales Navigator /liliFamiliarity with CRM platforms (e.g., Salesforce, Pardot) /liliExcellent project management and organizational skills /liliAbility to collaborate with cross-functional and regional teams /liliData-driven mindset with a passion for analytics /liliDemonstrating flexibility and adaptability in a fast-paced environment /liliExceptional communication skills in English and Spanish (written and spoken) /li /ulpbr/ppemIt will be an advantage if you have/are: /em /pulliExperience working in the IT or security sector /liliFluent in French or Italian /li /ulpbr/ppstrongWHAT CAN AXIS OFFER? /strong /ppAt Axis, you will be working within an international organization surrounded by enthusiastic people in an open-minded and innovative culture. We are growing rapidly, which means that new challenges and opportunities to grow personally and professionally occur every day. Welcome to take part in our story of success! /ppbr/ppstrongREADY TO ACT? /strong /ppAxis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. The first step of becoming an Axis employee is easy – emall you have to do is apply! /em /p