Skincare Brand Manager (maternity cover) Social Media & eComm
Dragons Group is an independent creative agency specialised in the digital world with HQs in Barcelona and teams working from the US, Germany and the Benelux area.
We bridge the real world with the digital world through creative solutions.
We aren’t a huge agency where you’ll be just another cog in the machine. We are a medium sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.
We are looking for an experienced and dynamic Brand Manager with a background in the skincare, cosmetics, or beauty sector, along with expertise in social media and eCommerce campaigns. The ideal candidate will excel in content creation, community engagement, and eCommerce optimization.
They should have experience coordinating internal and external stakeholders to ensure a seamless flow across all digital campaigns and have previously worked with global markets.
Additionally, they must have a deep understanding of platform dynamics, audience behaviour, and emerging cultural trends. They should be skilled in analyzing trends, identifying opportunities, and providing strategic direction to elevate brand presence, create trend-driven content, and drive online sales.
* This is a temporary position to cover a maternity leave, under a replacement contract with possibilities to join the team permanently.
Mission of the role
* Develop and monitor the global digital assets and content approaches across projects and brand digital presence
* Oversee and collaborate with the different agencies and partners in order to deliver appealing digital content that drive sales and awareness for the consumer skincare business
* Produce captivating and engaging content that attracts and engages across all digital channels and platforms by using creative visuals and writing skills
* Coordinate the creation of engaging assets across all digital channels and platforms and deliver best practices from a content point of view
Key Relationships (internal and external)
* Within Cx GBU: Brand Marketing Teams, Growth Acceleration Team, Market Insights Team
* At Market level (GBT affiliates): Brand Management, Digital Champion
* External: Agencies (Creative/Digital/Media), development partners, Digital industry leaders, Suppliers / vendors / social platform leaders
Responsibilities
* Brief and coordinate with the creative agencies and external partners the content production for all digital communications
* Produce engaging content for a variety of digital platforms, such as website, articles, email marketing, blogs, forums and social media channels
* Monitor digital content coordination and work closely with the creative agencies and marketing brand team to deliver visually appealing visuals and captivating written content in line with brand guidelines
* Assist with the management of global brand campaigns, digital marketing and social media campaigns, including managing and engaging with the brand community across various digital platforms
* Help to develop a brand tone of voice and ensure visual consistency across all digital platforms
* Give recommendations on how to enhance and optimize social media posts and digital marketing campaigns through visual and copy content
* Research and develop new ideas using cutting-edge technologies and techniques for maximizing content consideration
* Proofread English content and provide support with other visual and written content when required for the website or/and any additional channels
* Deliver products descriptions and eRetailers content in order to enhance the consumer business and clearly communicate the benefits of the products
* Enables structured content creation capabilities through the implementation of processes and guidelines
* Develop, update and maintain content library, templates, and assets
* Identify meaningful and measurable KPI ‘s and metrics concerning content performance
* Ensure effectiveness content and user experience
* Identify digital trends and insights and propose innovative content solutions
* Community management across social media and forums platforms.
Requirements
* A strong interest in learning and keeping up to date with new technologies, digital platforms, digital marketing trends and best practices
* Ability to create, produce and deliver visual and copy content for digital marketing communications in line with the brand guidelines
* Any additional language is an asset
* Excellent knowledge of a variety of digital channels and how to maximize them for different marketing activities
* Experience in social media and community management
* Knowledge of SEO and SEM is desirable
* Master’s degree equivalence in communication / Marketing, Digital marketing
* Minimum 3 years of experience in digital content and social media monitoring and coordination
* Native English speaker with the ability to craft compelling and effective written content in English for all digital platforms such as the Website, social medias, eRetailers and forums.
* Proven track record of creating content for successful digital marketing campaigns.
Other qualities
* Social media software management
* Photoshop and Illustrator
Passion for Purpose
* Results orientated with a hands-on, can-do attitude
* Creative and innovative mindset
* Detail oriented and sense of aesthetic
Accountability
* Flexible project management skills and ability to multitasking
* Ability to deal with peaks and troughs in workload and manage stress and dynamic environmental changes
* Agile thinking – Ability to foster teamwork with strong team, communication skills
External Focus
* Effective communication skills, both written and verbal.
At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.
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